Farmmi Participates in Shanghai International Health, Wellness and Fitness Expo

LISHUI, China, Nov. 30, 2020 /PRNewswire/ — Farmmi, Inc. (“Farmmi” or the “Company”) (NASDAQ: FAMI), an agriculture products supplier in China, today announced its participation in the Shanghai International Health, Wellness and Fitness Expo (the “Expo”), which was held from November 25 to 27, 2020. The Expo, the largest of its kind in Asia, included edible fungi in its featured products.

The Expo covered a total exhibition area of 54,000 square meters, with 452 national and international brands, gathering 43,076 domestic and international buyers.

Ms. Yefang Zhang, Farmmi’s Chairwoman and CEO, commented, “While we have done an excellent job closing sales opportunities in the new virtual world of 2020, it was exciting for us to get back in front of customers and partners at the Expo. The organizers put necessary safety controls in place to ensure the health of attendees. We thank them for their efforts in making this such a successful expo for all participants.”

“With the improvement of living standards, people are becoming more particular about their health and diet. Farmmi is benefitting from inclusion and wider adoption of edible fungi, which are now a standard part of the new healthy diet structure. Low calorie bacteria with high protein, low fat and high efficacy are now recognized worldwide as nutritional, health foods,” continued Ms. Zhang. “As a leading agricultural products supplier, processor and retailer of Shiitake mushrooms, Mu Er mushrooms, other edible fungi, and many other sought-after agricultural products, Farmmi has the scale and strict controls to build upon customer demand growth worldwide.”

Ms. Zhang concluded, “The Expo, which emphasized technology and innovation, served as an important platform for our company to meet customers, promote products, carry out industry exchanges and seek cooperation opportunities. This is fully in-line with our strategy to seek out and execute on increased business opportunities in both the domestic China market and worldwide.”

About Farmmi, Inc.

Headquartered in Lishui, Zhejiang, Farmmi, Inc. (NASDAQ: FAMI), is a leading agricultural products supplier, processor and retailer of Shiitake mushrooms, Mu Er mushrooms, other edible fungi, and many other sought-after agricultural products. The Company’s Farmmi Liangpin Market serves as a trading platform for Chinese geographical indication agricultural products and is a large platform for consumers to access locally sourced agricultural products. For further information about the Company, please visit: http://ir.farmmi.com.cn/.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. All statements other than statements of historical fact in this announcement are forward-looking statements, including the potential impact of COVID-19 on our business within and outside of China. These forward-looking statements involve known and unknown risks and uncertainties and are based on current expectations and projections about future events and financial trends that the Company believes may affect its financial condition, results of operations, business strategy and financial needs. Investors can identify these forward-looking statements by words or phrases such as “may,” “will,” “expect,” “anticipate,” “aim,” “estimate,” “intend,” “plan,” “believe,” “potential,” “continue,”

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The Fitness and Wellness Industry’s Latest Advice: Give Yourself a Break

Life must be in a rough patch when even the fitness and weight-loss folks are telling people to take it easy.

With cocktail parties and celebratory dinners largely canceled by the pandemic, many purveyors of well-being aren’t issuing their usual holiday missives urging customers to resist second helpings, dodge the cookie tray or mind the nightcaps. Instead, weight-loss programs, fitness apps and lifestyle brands are emphasizing ways that users should be kinder and gentler to themselves.

“A lot of people aren’t celebrating Thanksgiving with the broad family they’re used to, so they’re looking for other moments of joy,” says Mindy Grossman, CEO of WW, formerly known as Weight Watchers. “Part of that is showing them what they can do for themselves.”

Last week, WW launched a new program called myWW+, which includes app tools that allow users to more closely track their mindset and sleep, in addition to their food intake and exercise. Earlier this year the company started a hydration tracker for users to record how many ounces of water they drink each day.

The idea behind these new wellness goals? Letting people find some type of success even when eating and exercise don’t go well. During the shutdown’s early months, 36% of Americans gained weight, with women putting on an average of 10.7 pounds and men 15 pounds, according to a WW survey of 1,004 U.S. adults in May.

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Newswire Supports Fitness Companies as They Educate Americans on Wellness During Unprecedented Pandemic – Press Release

With gyms and health centers facing difficulties this winter, many fitness leaders are turning toward online content to educate both businesses and individuals.

NEW YORK – November 17, 2020 – (Newswire.com)

​Newswire’s Earned Media Advantage Guided Tour has acted as a reliable resource for fitness companies that are looking to stay in front of their target audience with educational material and virtual workouts. This will be increasingly valuable with the American people likely heading into another lockdown period this winter; leaders in the fitness industry have already begun to pivot their communications strategies to remain relevant. 

“Information sessions and online content will be crucial for fitness companies in the months to come, as tactics related to virtual experiences and in-person safety will give gyms, yoga studios, and wellness centers a chance to stay in business during the unpredictable winter months,” said Charlie Terenzio, Newswire’s VP Earned Media Advantage Business. 

This past summer, many gyms across the U.S. were allowed to re-open at limited capacities. This provided fitness enthusiasts with the opportunity to get back to working out in a public setting, and it provided gym owners with the chance to generate revenue after an extended period of forced closures. 

Pamela Kufahl, Content Director for Club Industry, noted in a recent article how UKactive, Europeactive, IHRSA, FIT Summit, and Mercado Fitness will have speakers present during the global Future of Fitness virtual event. The sessions will feature discussions regarding the challenges that the fitness industry faces as a whole, and speakers will provide insight to businesses looking to survive and thrive in the months to come. 

Newswire’s Earned Media Advantage Guided Tour Market Builder supplies fitness professionals and C-suite executives with the ability to launch educational content campaigns to help position their brand as an industry leader for trending approaches to modern fitness. 

Fitness companies have used Newswire’s EMA GT Market Builder to educate fellow executives as the industry looks to survive as a whole. The platform has also been effective in distributing relevant information regarding new mobile apps and at-home workouts for gym-goers that may be reluctant to exercise in public spaces as the pandemic progresses this winter.  

Learn how Newswire’s Earned Media Advantage Guided Tour Market Builder can help your brand gain a competitive advantage through industry leadership today.

About Newswire

Newswire delivers press release and multimedia distribution software and services (SaaS) that empower the Earned Media Advantage: greater brand awareness, increased traffic, greater return on media and marketing communications spend and the competitive edge. With over a decade of experience, Newswire continues to provide its customers with the ability to deliver the right message to the right audience at the right time through the right medium.

To learn more about how Newswire can help you, visit http://www.newswire.com.

Contact Information

Charlie Terenzio
VP of Earned Media Advantage Business 
Office: 813-480-3766
Email: [email protected]

Press Release Service

Original Source:

Newswire Supports Fitness Companies as They Educate Americans on Wellness During Unprecedented Pandemic

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29 Fitness and Wellness Gifts for Anyone Who Can’t Stop Streaming Online Workouts

We know it’s hard to find the right gifts for your loved ones, so we’ve compiled a ton of fashion and beauty-focused gift guides tailored to a range of interests and budgets. Check out our latest below and find more right here.

Good health is the greatest gift you can give in 2020, but it’s not so easy to wrap up in box and send to your college roommate. You can, however, send endorphin-boosting gadgets and sweat-friendly sets that will help your friends feel less stressed and more energized. Ahead, we’ve rounded up an assortment of fitness and wellness gifts, from weighted wrist bangles that will intensify your virtual Pilates class to a meditation class with Black Girl Om Founder Lauren Ash. They tend to the body and the mind so that whoever uses them will experience a much-needed sense of calm and happiness going into the new year. Shop them all in the gallery below.

Please note: Occasionally, we use affiliate links on our site. This in no way affects our editorial decision-making.

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The Word & Brown Companies Recognized for Top Ad Campaigns by Graphic Design USA Health + Wellness Awards

Graphic Design USA has awarded The Word & Brown Companies seven awards in its 2020 Health + Wellness Design Awards competition including two for best advertising campaign. This year’s contest drew a record 2,500+ entries from organizations across the country, with just 10 percent selected as winners in this premier design showcase.

“We are very excited to earn this national recognition for our work, especially for our advertising campaigns,” said Polly Neves, Executive Vice President of Marketing at The Word & Brown Companies. “We scored the second highest number of wins in the Health + Wellness competition this year, a credit to our small, but talented marketing team’s creativity, as well as our agency collaborators, Modera Inc. and Idea Enablers.”

The Word & Brown General Agency won an award for its 2020 advertising. The 2020 campaign allows Word & Brown to distinguish itself from competitors by focusing on its decades-long commitment to service and the passion of the people delivering it to brokers and their customers. The ads spotlight different aspects of Word & Brown’s offering in a light and fun way – a break from traditional insurance advertising.

CHOICE Administrators won a Health + Wellness Design Award for its “California Different” ad campaign, which launched in 2019. The ad series celebrates and recognizes the differences of each CaliforniaChoice and ChoiceBuilder insurance broker, small business owner, and member. The company coined the phrase, “what makes you California Different” as an overarching theme to both their external and internal communications. Learn more here.

Other winning GDUSA entries for The Word & Brown Companies include: a CaliforniaChoice teaser campaign for the launch of new plans from Anthem Blue Cross; an email series promoting features of the CalChoice website; online communications to promote the redesigned Word & Brown website; a journal for Word & Brown employees; and a COVID-19 direct mail postcard for Word & Brown.

Graphic Design USA’s Health + Wellness Design Awards recognize traditional medical industries like health services, pharmaceuticals, insurance, senior care, and mental health, as well as fitness, organic foods and natural products, life and work balance, spirituality, and public health and education initiatives. Added for the 2020 competition were COVID-19 communications and CBD/medical cannabis categories.

Graphic Design USA has published an online gallery of its 2020 Health + Wellness Design competition here. You can link to four of The Word Companies entries here.

About The Word & Brown Companies

The Word & Brown Companies are comprised of three distinct businesses. Established in 1985, the Word & Brown General Agency is among the nation’s largest General Agents, with a focus on group and individual and family health insurance. CHOICE Administrators is the parent organization for CaliforniaChoice, the nation’s largest multi-carrier, employee-choice, small group private health exchange, and ChoiceBuilder, the nation’s first ancillary benefits exchange. The Companies also offer two no-cost prescription-drug discount cards, the California Rx Card and Nevada Drug Card, which deliver savings of up to 80 percent on prescription medications at more than 68,000 pharmacies

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Cow-hugging, an alleged wellness fad, has people cuddling farm animals to relieve stress

In the increasingly hectic and stressful year of 2020, people are seeking calm wherever they can find it — from frolicking through the fields to adopting plants. But now there’s another natural way to restore your cortisol levels: cow-hugging.

People in several parts of the world have begun to embrace the alleged wellness trend, which reportedly originated in the Netherlands, where it is known as “koe knuffelen.”

According to the BBC, the practice of cuddling cows is supposed to reduce stress in humans by releasing the bonding hormone oxytocin.

Cows are chosen specifically for their warm body temperatures and calm demeanor, the outlet reported.


“Cows are very relaxed animals, they don’t fight, they don’t get in trouble,” a farm owner who promotes the practice told BBC. “You come to the fields and we have some special hugging cows and you can lay next to [them] — people think it’s very relaxing.”

A 2007 study suggested that the practice, which is catching on in the U.S. and Switzerland, benefits the cows as well as the humans.

A 2007 study suggested that the practice, which is catching on in the U.S. and Switzerland, benefits the cows as well as the humans.


Farms in the United States and Switzerland have also adopted the wellness fad, which, according to a 2007 study in the Applied Animal Behavior Science journal, also benefits the cows.

The researchers found when the animals are rubbed, massaged or pet, they experience relaxation and pleasure as well.

“This suggests that cows may in part perceive human stroking of body regions often-licked similarly to social licking,” the researchers write in their study.


Though, if you’re not near a farm, petting smaller domestic animals has also been shown to lower blood pressure in humans and provide relaxation effects.

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