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The Word & Brown Companies Recognized for Top Ad Campaigns by Graphic Design USA Health + Wellness Awards

Graphic Design USA has awarded The Word & Brown Companies seven awards in its 2020 Health + Wellness Design Awards competition including two for best advertising campaign. This year’s contest drew a record 2,500+ entries from organizations across the country, with just 10 percent selected as winners in this premier design showcase.

“We are very excited to earn this national recognition for our work, especially for our advertising campaigns,” said Polly Neves, Executive Vice President of Marketing at The Word & Brown Companies. “We scored the second highest number of wins in the Health + Wellness competition this year, a credit to our small, but talented marketing team’s creativity, as well as our agency collaborators, Modera Inc. and Idea Enablers.”

The Word & Brown General Agency won an award for its 2020 advertising. The 2020 campaign allows Word & Brown to distinguish itself from competitors by focusing on its decades-long commitment to service and the passion of the people delivering it to brokers and their customers. The ads spotlight different aspects of Word & Brown’s offering in a light and fun way – a break from traditional insurance advertising.

CHOICE Administrators won a Health + Wellness Design Award for its “California Different” ad campaign, which launched in 2019. The ad series celebrates and recognizes the differences of each CaliforniaChoice and ChoiceBuilder insurance broker, small business owner, and member. The company coined the phrase, “what makes you California Different” as an overarching theme to both their external and internal communications. Learn more here.

Other winning GDUSA entries for The Word & Brown Companies include: a CaliforniaChoice teaser campaign for the launch of new plans from Anthem Blue Cross; an email series promoting features of the CalChoice website; online communications to promote the redesigned Word & Brown website; a journal for Word & Brown employees; and a COVID-19 direct mail postcard for Word & Brown.

Graphic Design USA’s Health + Wellness Design Awards recognize traditional medical industries like health services, pharmaceuticals, insurance, senior care, and mental health, as well as fitness, organic foods and natural products, life and work balance, spirituality, and public health and education initiatives. Added for the 2020 competition were COVID-19 communications and CBD/medical cannabis categories.

Graphic Design USA has published an online gallery of its 2020 Health + Wellness Design competition here. You can link to four of The Word Companies entries here.

About The Word & Brown Companies

The Word & Brown Companies are comprised of three distinct businesses. Established in 1985, the Word & Brown General Agency is among the nation’s largest General Agents, with a focus on group and individual and family health insurance. CHOICE Administrators is the parent organization for CaliforniaChoice, the nation’s largest multi-carrier, employee-choice, small group private health exchange, and ChoiceBuilder, the nation’s first ancillary benefits exchange. The Companies also offer two no-cost prescription-drug discount cards, the California Rx Card and Nevada Drug Card, which deliver savings of up to 80 percent on prescription medications at more than 68,000 pharmacies

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health

USA TODAY’s experts say securing a COVID-19 vaccine in record time could be easy, but distributing it won’t be

Science is making incredible progress toward a COVID-19 vaccine, but as approval nears – potentially as early as December – worry has shifted to the complexity of distribution.



chart, sunburst chart: Vaccine Pannel promo


© Javier Zarracina
Vaccine Pannel promo

Overall, hopefulness was the theme of USA TODAY’s vaccine panel this month. After five months, the panel’s countdown clock to a widely available vaccine skipped forward another hour, to 8 a.m. 

Companies and observers generally expect at least one COVID-19 candidate vaccine soon will receive a regulatory thumbs up. Dr. Francis Collins, director of the National Institutes of Health, joined the chorus Tuesday when he told NPR he was “guardedly optimistic” one or more of the candidates will be judged safe and effective by the end of the year.

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But reality is setting in about how hard it will be to get an approved vaccine into the arms of everyone who wants it – twice.

“The initial vaccine supply and the distribution and vaccination programs will not live up to the public’s desire for immediate, widespread access to a safe and effective vaccine,” said Dr. Kelly Moore, associate director of immunization education at the Immunization Action Coalition.

Health care workers and first responders are likely to be prioritized for an approved vaccine, followed by high-risk elderly.

Even those limited groups account for as many as 150 million Americans, said Dr. Paul Offit, a vaccine expert at Children’s Hospital of Philadelphia. Unless three vaccines win approval simultaneously, it’s unlikely enough doses will be available right away. 

The two leading vaccine candidates have to be delivered in different ways, adding to the difficulty of getting the right vaccine into the right person. Both require two doses, but the Pfizer-BioNTech vaccine shots are given 21 days apart, while Moderna’s second shot is delivered at 28 days.

Moderna’s vaccine must be kept frozen. Pfizer’s has to be kept even colder – at minus-78 degrees Fahrenheit, the temperature of dry ice – meaning it needs different shipping and storing protocols.

Another variable is whether the vaccines will be equally effective in groups such as the elderly. Studies underway may show one vaccine is more effective than another among high-risk populations, adding even more complexity.

“It’s going to be hard,” Offit said, to get the right vaccine into the right person’s arm at the right time. And then to do it again with a second dose.

Making progress

For the past five months, USA TODAY has asked a dozen or more experts in all aspects of vaccine development to gauge the progress on a COVID-19 vaccine.

We asked panel members to place vaccine development on a 12-hour clock, on which midnight, the starting point, is the moment in early January when the world became aware of the virus known as SARS-CoV-2, and noon is the time a vaccine will become widely available.

In late June, panelists put the time at 4 a.m., one-third

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health

Alcohol-free Guinness Beer Set to be Available Online in the USA with Beyond Spirits LLC by 2021

GUINNESS ALCOHOL FREE

Guinness Beer Zero ABV will be available in the US next spring at Beyond Spirits LLC.
Guinness Beer Zero ABV will be available in the US next spring at Beyond Spirits LLC.
Guinness Beer Zero ABV will be available in the US next spring at Beyond Spirits LLC.

Fort Lauderdale, Florida, Oct. 23, 2020 (GLOBE NEWSWIRE) — Guinness Beer Zero ABV goes on sale in 4-440ml can pack in off-licences, and Waitrose and Morrisons supermarkets from Monday in the UK, before being rolled out to other retailers. But US consumers will have to wait until next spring to enjoy the new version of the popular Irish stout on draft available at Beyond Spirits LLC.

Even before lock-down, an increasing number of brewers offered more no- and low-alcohol alternatives. At the same time, Covid-related restrictions have increased consumers’ thirst for hangover-free options as drinking habits have become home-based.

Using a process that has taken four years to develop, brewers at its St James’s Gate site in Dublin begin by making Guinness to the traditional 261-year old recipe – with water, barley, hops, and yeast – before tweaking it to remove the alcohol through cold filtration.

The launch highlights our long-held commitment to innovation, experimentation, and bravery in brewing, harnessing the power of our brewers and hand-picked ingredients to create an alcohol-free beer that is 100% Guinness but 0% alcohol.”

Low-alcohol wines and spirits are also proving attractive to consumers. It is estimated there are about 70 no-alcohol spirits brands in the UK and the world, up from zero in 2011 when Arkay Beverages launched the world’s first alcohol-free collection of 24 alcohol-free spirits flavored drinks and its famous alcohol-free whisky.

About Beyond Spirits Market Place 

Beyond Spirits aims to become the world’s largest alcohol-free spirits marketplace where major alcohol-free spirits and beer brands will be available today; Beyond Spirits is Arkay Beverages’ official distributor for the US and Canada.

About ArKay Beverages Alcohol-Free Spirits 

Since 2011, Arkay Beverages has been fine-tuning various zero-proof spirit recipes, including vodka, tequila, gin, whisky, bourbon, and brandy, among many others, for the appreciation of fine liquor without the alcohol.

ArKay, the world’s first alcohol-free, liquor-flavored drink, is designed for everyone to enjoy. The exceptional taste of liquor without the alcohol content makes it a perfect beverage day or night. ArKay has 0% alcohol, and it is designed to allow individuals with medical conditions or religious beliefs that prohibit alcohol consumption and drink. Imagine being able to enjoy your favorite liquor drink at parties without worrying about drinking and driving. You won’t miss a thing, as ArKay tastes and looks exactly like traditional liquor. It is suitable for drinking straight-up, on the rocks, or with your favorite mixers.

Social Media https://www.facebook.com/ZeroProofSpirits 

Website https://beyondspirits.com/ 

Links : https://beyondspirits.com/get-started-selling-on-beyond-spirits/ 

ALCOHOL-FREE GUINNESS

Reynald Grattagliano

T: 917 657 7126

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