The Word & Brown Companies Recognized for Top Ad Campaigns by Graphic Design USA Health + Wellness Awards
Graphic Design USA has awarded The Word & Brown Companies seven awards in its 2020 Health + Wellness Design Awards competition including two for best advertising campaign. This year’s contest drew a record 2,500+ entries from organizations across the country, with just 10 percent selected as winners in this premier design showcase.
“We are very excited to earn this national recognition for our work, especially for our advertising campaigns,” said Polly Neves, Executive Vice President of Marketing at The Word & Brown Companies. “We scored the second highest number of wins in the Health + Wellness competition this year, a credit to our small, but talented marketing team’s creativity, as well as our agency collaborators, Modera Inc. and Idea Enablers.”
The Word & Brown General Agency won an award for its 2020 advertising. The 2020 campaign allows Word & Brown to distinguish itself from competitors by focusing on its decades-long commitment to service and the passion of the people delivering it to brokers and their customers. The ads spotlight different aspects of Word & Brown’s offering in a light and fun way – a break from traditional insurance advertising.
CHOICE Administrators won a Health + Wellness Design Award for its “California Different” ad campaign, which launched in 2019. The ad series celebrates and recognizes the differences of each CaliforniaChoice and ChoiceBuilder insurance broker, small business owner, and member. The company coined the phrase, “what makes you California Different” as an overarching theme to both their external and internal communications. Learn more here.
Other winning GDUSA entries for The Word & Brown Companies include: a CaliforniaChoice teaser campaign for the launch of new plans from Anthem Blue Cross; an email series promoting features of the CalChoice website; online communications to promote the redesigned Word & Brown website; a journal for Word & Brown employees; and a COVID-19 direct mail postcard for Word & Brown.
Graphic Design USA’s Health + Wellness Design Awards recognize traditional medical industries like health services, pharmaceuticals, insurance, senior care, and mental health, as well as fitness, organic foods and natural products, life and work balance, spirituality, and public health and education initiatives. Added for the 2020 competition were COVID-19 communications and CBD/medical cannabis categories.
Graphic Design USA has published an online gallery of its 2020 Health + Wellness Design competition here. You can link to four of The Word Companies entries here.
About The Word & Brown Companies
The Word & Brown Companies are comprised of three distinct businesses. Established in 1985, the Word & Brown General Agency is among the nation’s largest General Agents, with a focus on group and individual and family health insurance. CHOICE Administrators is the parent organization for CaliforniaChoice, the nation’s largest multi-carrier, employee-choice, small group private health exchange, and ChoiceBuilder, the nation’s first ancillary benefits exchange. The Companies also offer two no-cost prescription-drug discount cards, the California Rx Card and Nevada Drug Card, which deliver savings of up to 80 percent on prescription medications at more than 68,000 pharmacies
Program Nationally Recognized for Bringing American Indian Students to Careers in Science and Medicine
Oct 21, 2020 10:00 PM
A University of Utah Health Department of Pediatrics program that supports academic, career, and personal development of American Indian / Alaska Native (AI/AN) undergraduates from across the country has received recognition from the National Indian Health Board. The National Impact Award honors individuals and organizations whose work has made an impact on AI/AN health care on a national level. The Native American Research Internship (NARI) program was one of six recipients to receive the prestigious honor this year.
This award elevates the visibility of American Indian health care issues in the state of Utah and across the country,” says Scott Willie, NARI alumni and program coordinator. “NARI represents a small piece in the circle that has significantly increased the awareness of the need for more AI/AN researchers and health care providers. This award signifies the hope and prayers that our ancestors had for the future health and wellness of our communities.
Launched in 2010, NARI was built on the guiding principal that eliminating health disparities hinges on recruitment, education, and training of the most talented scientists in the US. The program accomplishes this goal by providing hands-on research experience with University of Utah faculty and intensive mentoring to American Indian students who are interested in health science careers. The National Institutes of Health-funded program brings students to the U from around the country for 10 weeks each summer.
““The fires ignited here can bring light to our tribes for generations.”
Unique to the program is the mentoring support provided to students as many navigate the world of biomedical research for the first time. Students meet with academic mentors about research in addition to mentors from the larger regional AI/AN community, who help them integrate their identity inside and outside of the research environment. In weekly talking circles, interns learn from one another as they discuss challenges and shared experiences. NARI students credit the personalized approach for making all the difference.
“…Even more important than the networking this program has provided is the great job it has done in fostering and strengthening our self-identity as future physicians,” one participant said in a survey. “The fires ignited here can bring light to our tribes for generation.
In its ten years, NARI has been a resounding success, with 128 participants representing 46 different tribal nations and 57 colleges and universities completing the internship. Of those, none have dropped out of college; so far, 53% have gone on to either medical or graduate school and 28% are employed in biomedical research. In addition, all students surveyed last year reported improvements in research skills, oral and written presentations, and knowledge of health disparities within AI/AN communities.
“I am most proud of the resilience, perseverance, and wonderful accomplishments of our NARI students,” says Maija Holsti, M.D., NARI director. “The NARI program hopes to continue to