Fitbit Sale November 2020: $99 Charge 4 Fitness Tracker Deal on Amazon

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If you’ve been looking to add a solid fitness tracker to your daily routine, you’ll want to take advantage of this surprise Amazon Fitbit deal, which gets you the all-new Fitbit Charge 4 for just $99. That’s a massive $50 off its regular price of $149.95 and the first time the best-selling activity tracker has been discounted since it came out this spring (the same deal is also available on the Fitbit website here).

fitbit charge 4 deal


For under $100, you get one of the best fitness watches on the market, with a step tracker, sleep tracker, calorie tracker, heart rate monitor, and more. The Charge 4 has built-in GPS to help set your pace and track your distance during a run or hike. The device is also water-resistant up to 50 meters, making it great for swimmers and triathletes.

Track your workouts, set goals to stay active, and review your “sleep score” to see how well you stay asleep at night. All the stats are displayed on the easy-to-see screen, or can be tracked via the Fitbit app.

Pair the Charge 4 with a music streaming service to play your favorite tracks and playlists. Use “Fitbit Pay” to make purchases with a single tap. You can also set up your Fitbit to get call and text notifications (this isn’t a smartwatch so you’ll still need to use your phone to respond to messages).

The Charge 4 features the same, sleek design and lightweight strap as previous models. This one gets you a powerful battery that lasts up to seven days.

Regularly $149.95, Amazon has the newest Fitbit marked down to just $99. This deal includes the Fitbit, a watchband, charger and a 90-day free trial of Fitbit Premium. Like all Amazon deals, this is a limited-time offer so we recommend picking up the new Fitbit while the deal is still active. See full details here. You can also find the deal on if quantities are sold out on Amazon.

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Business Insider’s top advertising and media stories for November 13

Hi! Welcome to the Insider Advertising daily for November 13. I’m Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at [email protected]

First: We are looking for nominations for the top PR firms in the tech industry. Nominations are open until November 18.

Today’s news: L’Oréal’s US chief marketing officer Gretchen Saegh-Fleming leaves for at-home fitness startup Hydrow, inside WarnerMedia’s huge layoffs, and how Jennifer Prosek became a star in financial PR.



L’Oréal’s US CMO has jumped to at-home fitness startup Hydrow, which just raised $25 million as it aims to take on Peloton and Mirror

Read the full story here.

WarnerMedia CEO Jason Kilar

Jason Kilar.


Inside WarnerMedia as huge layoffs hit the company and speculation swirls around the futures of CNN and HBO Max

Read the full story here.

Jennifer Prosek, managing partner of Prosek Partners

Jennifer Prosek, managing partner of Prosek Partners, speaks at the Page Spring Seminar in 2015.


Inside the rise of Jennifer Prosek, who went from upstart to financial public relations juggernaut who spins for clients like Goldman Sachs and Bridgewater Associates

Read the full story here.

More stories we’re reading:

 Thanks for reading and see you on Monday! You can reach me in the meantime at [email protected] and subscribe to this daily email here.

— Lauren

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New Game Changers In Medicine Episode About The Discovery Of Insulin Premieres On World Diabetes Day, November 14

NEW YORK, Nov. 12, 2020 /PRNewswire/ — Game Changers in Medicine, the new monthly podcast from Dramatic Health, premieres its fifth  episode Insulin: The lucky coin toss and improbable partnership that led to this life-saving elixir on World Diabetes Day, November 14, 2020. Insulin was discovered almost 100 years ago and has been saving the lives of patients with diabetes ever since. Currently, more than 460 million people worldwide suffer from some form of diabetes. Produced by Dramatic Health co-founder and CEO Sean T. Moloney, the series is hosted by renowned medical futurist Dr. Rubin Pillay of the University of Alabama at Birmingham (UAB).

For details on the podcast series, visit 

The Dramatic Health and Game Changers in Medicine teams have gathered a distinguished group of experts to discuss the science and serendipity behind the discovery of insulin, and to offer their perspectives on the ongoing search for a cure for diabetes. Participants in Insulin: The lucky coin toss and improbable partnership that led to this life-saving elixir include:  Jay S. Skyler, MD, MACP is currently a Professor of Medicine, Pediatrics, & Psychology, in the Division of Endocrinology, Diabetes & Metabolism, Department of Medicine, University of Miami Leonard M. Miller School of Medicine. He served as Director of that division from 2000 to 2004. He is Deputy Director of Clinical Research and Academic Programs at the Diabetes Research Institute. Grant Maltman, curator of the Banting House National Historic Site of Canada, in London, Ontario, coordinates cultural resource management and heritage presentation at Banting House–the birthplace of insulin. Toby Smithson, MS, RDN, CDE is a registered dietitian nutritionist (RDN) and certified diabetes educator (CDE) who has successfully managed her own Type 1 diabetes for more than 45 years.

According to Executive Producer Sean Moloney, “We have an abundance of material, including an interview with Dr. H. Franklin Bunn, the hematologist at Harvard Medical School, who co-discovered the hemoglobin A1c, a major diagnostic indicator of prediabetes and diabetes.  Dr. Bunn appeared in the premiere episode of Game Changers in Medicine last July.” A bonus episode of “Insulin: The lucky coin toss and improbable partnership that led to this life-saving elixir will be released at the end of November. 

Dramatic Health, a national healthcare video company, is the producer of the six-part podcast series Game Changers in Medicine. Previous episodes have included: the premiere podcast about Vitamin K and an enterprising Boston house doctor; the creation of a smallpox vaccine and its parallels to today’s urgent search for a COVID-19 vaccine; the history of the blood thinner warfarin, a rat poison turned game-changer in cardiology, and the development of the X-ray.  All episodes, a series backgrounder, and additional material about the podcast series are available at and can be accessed wherever you find your podcasts.


Contact: Mark G. Auerbach. [email protected]

For additional details on the episode participants:
Diabetes Research Institute Foundation.

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For Three Days, November 16-18, the Entire Global Industry Convenes to Collaborate on Re-Defining the Future of Fitness Virtually

Questex’s Club Industry and Sibec join forces with major global industry organizations and over 80 key leaders to host the Future of Fitness, a virtual event that spans Asia, Europe, Latin America, UK and the United States to a path of reinvention and relevance

NEW YORK, Nov. 10, 2020 (GLOBE NEWSWIRE) — The health and wellness industry must reinvent itself to survive and thrive in what had once been a strictly brick and mortar industry. Questex Wellness’ Club Industry and Sibec are joining forces to host the Future of Fitness, a free three-day virtual event that will help guide health and wellness professionals in Asia, Europe, Latin America, the United Kingdom and the United States to a path of reinvention and relevance for the future. The Future of Fitness will take place November 16-18. Register here.

“2020 was an unprecedented year in many ways, causing profound changes in the way we view ourselves, our businesses, our community and how we do business. Our industry has forever changed, and now we have the opportunity to reimage, reinvent and rejuvenate our industry. This event addresses how to do that,” said Marty McCallen, Director, Club Industry. “Today, we have more than 2,500 global health and wellness industry professionals registered to attend the event. As a partner to the industry, we’re pleased to be able to provide our community with ideas and strategies that will help them thrive during this turbulent time.”

The more than 40 presentations, panels, and live Q&As from over 80 speakers will dive into the most pressing topics in the industry, including: the lasting effects of COVID-19; what members want from their health clubs; technology impacting the industry; the business case for diversity; cleaning protocols; leadership in a time of crisis and how to rebuild the fitness industry’s reputation.

The event includes two keynote presentations:

  • David Stalker, President of EuropeActive and CEO of Myzone EMEA, will share how the fitness industry can influence government strategies at a local level.

  • Liz Bohannon, founder and CEO of Sseko Designs, will present strategies to crush disruption in the health club industry.

Speakers from across the world will be a part of the event, including:

  • Chuck Runyon, Self Esteem Brands

  • Bill McBride, Active Wellness

  • Todd Magazine, Blink Fitness

  • Greta Wagner, Chelsea Piers Management

  • Gale Landers, Fitness Formula Club

  • Joe Cirulli, Gainesville Health & Fitness

  • Adam Zeitsiff, Intelivideo, Inc.

  • Martin Seibold, LifeFit Group (Germany, Benelux, Asia and Australia)

  • Chris Clawson, Life Fitness

  • Blair McHaney, MXM

  • Kate Golden, Newtown Athletic Club

  • Paul Bedford, Retention Guru (UK)

  • JoAnna Masloski, Wellbridge

Major industry associations and outlets are working with Club Industry and Sibec on the event. UKActive and EuropeActive have provided speakers beyond David Stalker, the first-day keynoter. In addition, EuropeActive Board Member Jennifer Halsall, who also is international retention and member engagement manager for Basic-Fit, will participate in a panel on virtual fitness as well as the Ask the Experts about the Future of the Fitness Industry panel.

IHRSA is also

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Business Insider’s biggest healthcare stories for November 2.

Welcome to Business Insiders daily healthcare newsletter, your daily dose of pharma, biotech, and healthcare news. Subscribe here to get this newsletter in your inbox every weekday.

Pills 2 (2)

Hollis Johnson/Business Insider


Happy election day eve. I’m Megan, the healthcare team’s startups and venture capital reporter. I’m filling in for Lydia, who’s still on her cross-country move to Colorado. I’m covering a lot these days, but I’m been particularly interested in digital health startups that employ gig workers.

Know any that fit the bill? Shoot me a note: [email protected]

First: Dr. Anthony Fauci warned in an interview with The Washington Post that the US needs to make an “abrupt change” to halt a surge in coronavirus cases. And President Donald Trump told supporters that he might fire Fauci after the election.

Here’s the rest of today’s healthcare news: Rock Health identified 17 startups that are ripe for an IPO, the founder of shuttered senior care startup Call9 is back with a familiar venture, and healthcare executives are favoring Democratic presidential candidate Joe Biden when it comes to their personal campaign donations. 

Alto Pharmacy CEO Matt Gamache-Asselin and chief technology officer Jamie Karraker

Alto Pharmacy CEO Matt Gamache-Asselin and chief technology officer Jamie Karraker

Alto Pharmacy

Digital health companies are racing to go public. Here are the 17 startups that are ripe for a Wall Street debut.

  • Analysts from Rock Health, a healthcare venture and advisory firm, told Blake Dodge that the flurry of digital health initial public offerings in 2019 and 2020 was no fluke, according to a July report. 
  • At least nine such companies have gone public in the last 17 months, including Livongo, Health Catalyst, Change Healthcare, Peloton, and Hims. 
  • The firm is keeping a running list of companies that are ripe for an IPO, given their funds compared to the average amount for a digital health startup pre-IPO, which is $187 million.
  • They’re not predictions per se, but a spokesperson for the company said that if companies do end up going public, they will likely be on this list of 17 best-funded startups.

Read the full story from Blake here>>

timothy peck rob macnaughton curve health

Curve Health founder Dr. Timothy Peck (left) and CEO Rob MacNaughton.

Curve Health

We got an exclusive look at the 16-slide presentation the founder of a failed telehealth startup that convinced investors to give him another shot at digital health

Read my full story here>>

biden trump regular


We combed through records of 100 healthcare companies to see who their top executives are donating to in the 2020 election. They reveal a surprising trend.

Read the full story from Kimberly Leonard here>>

More stories we’re reading:

Lydia will be back at the newsletter helm tomorrow. In the meantime, please send any and all startups-related tips to [email protected]

– Megan

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Whoever wins in November is going to have to solve the Covid-19 crisis

This week, we ask the question: What comes next for America and Covid-19? Regardless of who is elected in November, we will still be in the midst of a pandemic and facing multiple challenges in addressing it. Culture clashes over mask-wearing, social distancing and vaccines are just a few. We’ll tackle those in our CNN Digital video discussion, but first we start with public policy. Here, two former public officials — Sylvia Mathews Burwell and Frances Fragos Townsend — come together to tell us what should come next.


© Provided by CNN

Despite the deep divisions ravaging our country ahead of the presidential elections, many Americans are looking for answers to a common threat — the coronavirus. As the daily number of cases and deaths have risen, we remain in the throes of a pandemic that has killed more than 225,000 of our fellow citizens and torpedoed our economy. Indeed, the US is averaging more than 68,000 new cases a day.

Regardless of whether Trump or Joe Biden wins the election, though, the next president will confront a dual challenge: managing the current pandemic and ensuring that the country and the world are better prepared when the next plague strikes — as it inevitably will.

It is past time for the nation to make the investments we need to prevent, detect and respond quickly to emerging infectious diseases, like the coronavirus, before they sicken Americans and force catastrophic economic shutdowns. That is the main finding of a bipartisan task force sponsored by the Council on Foreign Relations (CFR), which we were honored to chair.

Here at home, three of the most glaring failures relate to testing, science-based communication and the protection of vulnerable populations.

Nothing has undercut the US response to Covid-19 more than the failure to develop — to this day — a comprehensive nationwide system of testing and tracing that allows public health authorities to rapidly identify infected individuals and their contacts in order to isolate the sick from healthy populations. Without this timely information, authorities are too often flying blind, uncertain of the trajectory of the disease, slow to identify hot spots and unable to stop the spread of the virus through targeted measures that do not require shutting down entire communities and economies.

Sylvia Mathews Burwell wearing a purple shirt

© Jeff Watts/American University
Sylvia Mathews Burwell

The US experience on testing and contact tracing stands in contrast to nations like South Korea, which rapidly ramped up nationwide testing and successfully mobilized an army of contact tracers. The US cannot put itself in this position again.

The success of public health measures like contact tracing, mask-wearing, and social distancing depends on individuals and communities trusting and adhering to advice from medical professionals and scientists, sometimes delivered by elected and other officials. That public trust must be earned and sustained.

Elected US officials, including the President, often have fallen short as communicators in this pandemic. To prevent future pandemics from becoming a political football, public officials at all levels, from the White

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What you need to know about coronavirus on Monday, November 2

The pandemic is undeniably getting worse in the US. At least 31 states reported at least one record-high day of new coronavirus cases in October, according to data from Johns Hopkins University. Nearly 50,000 Americans are currently hospitalized with the virus.

But while Fauci tells it as it is, Trump continues to downplay the epidemic by lashing out at doctors, disputing science and attacking the press for highlighting rising coronavirus case counts.

“All the stars are aligned in the wrong place” as the country heads indoors in colder weather, Fauci said. “You could not possibly be positioned more poorly.”

Fauci has repeatedly told Americans that they can change the trajectory of the virus and save lives if they adhere to mask use, social distancing protocols and other safety precautions — advice the Trump White House blatantly ignores.


Q: Should I wear face shields instead of (or in addition to) face masks?

A: The CDC does not recommend using plastic face shields for everyday activities or as a substitute for face masks. There are a few exceptions, such as for those who are hearing-impaired and rely on lip-reading, or those who have physical or mental health conditions that would be exacerbated by wearing a cloth face mask.

Face shields worn in addition to masks can provide an added layer of protection and can also help people stop touching their faces.

Send your questions here. Are you a health care worker fighting Covid-19? Message us on WhatsApp about the challenges you’re facing: +1 347-322-0415.


England joins France and Germany in lockdown

England will go into a second national lockdown on Thursday after spiking infections forced British Prime Minister Boris Johnson to give up on his desire to control the virus through piecemeal local restrictions.

Johnson is expected to tell Parliament on Monday that coronavirus deaths in the winter could be twice as high as during the first wave of the outbreak. But for many, the action came too late — the government’s scientific experts suggested in September more measures were needed.

The Office for National Statistics now estimates that one in 100 people in England had Covid-19 in the week of October 17, compared to one in 2,300 in July and one in 200 at the start of October. The total number of confirmed cases has now surpassed 1 million.

Slovakia tests half its population in one day

Around 2.58 million Slovaks — half the country — were tested on the first day of nationwide coronavirus testing on Saturday. Of those tested, 25,850 — roughly 1% — tested positive for the virus.

The government decided to test everyone in the country after seeing increases in the number of people getting infected. The mass testing operation took place over the weekend across nearly 5,000 testing places. More than 6,000 soldiers and 14,500 health workers were involved.

The ‘dose’ of Covid you get may determine how sick you get

The difference between being asymptomatic, getting mildly
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Open Enrollment for Health Insurance Marketplaces Begins November 1

Beginning on November 1, 2020, individuals (including families) may apply for new health insurance, re-enroll in their current plan, or switch to a different health-care plan through a Health Insurance Marketplace. 

The open enrollment period for 2021 coverage ends on December 15, 2020.

If you don’t act by December 15, you can’t get 2021 coverage unless you qualify for a Special Enrollment Period. Plans sold during Open Enrollment start on January 1, 2021.

You can preview 2021 plans and prices now and complete your enrollment starting November 1.

In this video, Jae Oh, author of Maximize Your Medicare, describes what you need to know about enrolling in a Health Insurance Marketplace plan during this year’s open enrollment period. 

If you need help deciding which plan is best for you, you can contact a professional, such as Oh, for a consultation. Here’s a link to request a consultation with Oh.

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Indiana may get COVID vaccine by November

INDIANAPOLIS (AP) — Federal officials have indicated a COVID-19 vaccine could be shipped to Indiana by mid- to late November, Indiana’s health commissioner has said.

The first vaccine is likely to be a two-dose version from Pfizer, Dr. Kristina Box said during a news conference Wednesday. This vaccine requires “ultra-low storage,” meaning it has to be stored at minus 70 degrees. The state is determining where it can store that vaccine as well as identifying vaccination sites, Box said.

A second vaccine from Moderna is expected to arrive in Indiana by mid-December, Box continued, although that vaccine’s timeline is a “rapidly developing situation, so a lot is subject to change.”

“We do not know how much Indiana will receive yet, but we expect the supply to be limited in the beginning,” Box said.

Neither vaccine has been approved by the Food and Drug Administration, and multiple vaccine candidates are still undergoing trials. The Indiana State Department of Health has submitted its plan for distributing a vaccine to the Centers for Disease Control and Prevention.

In Indiana’s phased approach, healthcare workers and vulnerable individuals will be the first to receive the vaccine. People who can’t work from home, including teachers, food service workers, firefighters and police officers, would be next in line under the plan.

In the third phase, health officials anticipate distributing the vaccine to all other residents. The timeline for doing so was unclear.

“A widely available vaccine to all people of all ages is still months away,” Box said.

Republican Gov. Eric Holcomb said during a gubernatorial debate Tuesday night that he would not support requiring residents to receive a COVID-19 vaccine, but that he wanted to make sure it was quickly made available statewide.

“It shouldn’t be mandated but should be encouraged when it is safe,” Holcomb said. “We want to make sure that we’re ready to rock and roll when it does come to Indiana, getting it out to the front line, getting it out to the most vulnerable, getting it out to our schools and long-term care centers.”


Casey Smith is a corps member for the Associated Press/Report for America Statehouse News Initiative. Report for America is a nonprofit national service program that places journalists in local newsrooms to report on undercovered issues.

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Honor Band 6 to shake up fitness tracker game on 3 November

Huawei spin-off Honor is set to announce the Honor Band 6 as the latest instalment of its budget fitness tracker range.

The company teased an announcement on Chinese social media site Weibo, claiming its arrival would mark a new era for full-screen wearables.

What that seems to indicate is that we are going to get a bigger screen on its next tracker and it could maybe be planning to switch up the display technology too.

Essential reading: Best fitness trackers to buy right now

The Honor Band 5, which was announced in July last year, featured a 0.95-inch AMOLED touchscreen display with a 240 x 120 resolution.

So we imagine that screen size and resolution will get a sizeable bump up on the Band 6.

Honor Band 6

We know that the likes of Xiaomi and Amazfit have significantly upped their game in the screen department for their budget trackers and Honor may be looking to follow suit by offering something more high grade this time around.

Aside from pointing to some screen improvements, there’s no mention of the kind of fitness tracking features it’ll be packing. The Band 5 offered activity tracking, exercise monitoring, a heart rate monitor support, notifications and introduced an SpO2 monitor.

The Band 5 is currently priced $36.99 putting it firmly in the same budget tracker bracket as the Xiaomi Mi Band 5. The question will be whether Honor will manage to keep that price down with the teased changes they’re set to make.

In terms of a launch, it’s likely that it’s one that will be made available in China first as has been the case previously. It did though eventually make it out into other territories soon after.

We were fans of the Band 5, praising its display and for offering good value for money. We only have a few days to find out what the Honor Band 6 will be capable of and how much it’ll cost to own one.

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