Business Insider’s top advertising and media stories for November 13

Hi! Welcome to the Insider Advertising daily for November 13. I’m Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at [email protected]

First: We are looking for nominations for the top PR firms in the tech industry. Nominations are open until November 18.

Today’s news: L’Oréal’s US chief marketing officer Gretchen Saegh-Fleming leaves for at-home fitness startup Hydrow, inside WarnerMedia’s huge layoffs, and how Jennifer Prosek became a star in financial PR.



L’Oréal’s US CMO has jumped to at-home fitness startup Hydrow, which just raised $25 million as it aims to take on Peloton and Mirror

Read the full story here.

WarnerMedia CEO Jason Kilar

Jason Kilar.


Inside WarnerMedia as huge layoffs hit the company and speculation swirls around the futures of CNN and HBO Max

Read the full story here.

Jennifer Prosek, managing partner of Prosek Partners

Jennifer Prosek, managing partner of Prosek Partners, speaks at the Page Spring Seminar in 2015.


Inside the rise of Jennifer Prosek, who went from upstart to financial public relations juggernaut who spins for clients like Goldman Sachs and Bridgewater Associates

Read the full story here.

More stories we’re reading:

 Thanks for reading and see you on Monday! You can reach me in the meantime at [email protected] and subscribe to this daily email here.

— Lauren

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PLNT) Insiders Have Been Buying Shares

We often see insiders buying up shares in companies that perform well over the long term. On the other hand, we’d be remiss not to mention that insider sales have been known to precede tough periods for a business. So shareholders might well want to know whether insiders have been buying or selling shares in Planet Fitness, Inc. (NYSE:PLNT).

What Is Insider Selling?

It is perfectly legal for company insiders, including board members, to buy and sell stock in a company. However, most countries require that the company discloses such transactions to the market.

We would never suggest that investors should base their decisions solely on what the directors of a company have been doing. But it is perfectly logical to keep tabs on what insiders are doing. For example, a Harvard University study found that ‘insider purchases earn abnormal returns of more than 6% per year’.

Check out our latest analysis for Planet Fitness

The Last 12 Months Of Insider Transactions At Planet Fitness

Over the last year, we can see that the biggest insider purchase was by CEO & Director Christopher Rondeau for US$1.7m worth of shares, at about US$67.24 per share. That means that an insider was happy to buy shares at above the current price of US$66.57. It’s very possible they regret the purchase, but it’s more likely they are bullish about the company. We always take careful note of the price insiders pay when purchasing shares. As a general rule, we feel more positive about a stock if insiders have bought shares at above current prices, because that suggests they viewed the stock as good value, even at a higher price.

Planet Fitness insiders may have bought shares in the last year, but they didn’t sell any. Their average price was about US$60.41. These transactions show that insiders have confidence to invest their own money in the stock, albeit at slightly below the recent price. You can see the insider transactions (by companies and individuals) over the last year depicted in the chart below. If you click on the chart, you can see all the individual transactions, including the share price, individual, and the date!


Planet Fitness is not the only stock insiders are buying. So take a peek at this free list of growing companies with insider buying.

Does Planet Fitness Boast High Insider Ownership?

Another way to test the alignment between the leaders of a company and other shareholders is to look at how many shares they own. I reckon it’s a good sign if insiders own a significant number of shares in the company. Our data indicates that Planet Fitness insiders own about US$7.3m worth of shares (which is 0.1% of the company). Whilst better than nothing, we’re not overly impressed by these holdings.

What Might The Insider Transactions At Planet Fitness Tell Us?

It doesn’t really mean much that no insider has traded Planet Fitness shares in the last quarter. However, our analysis of transactions over the last year

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Business Insider’s biggest healthcare stories for November 2.

Welcome to Business Insiders daily healthcare newsletter, your daily dose of pharma, biotech, and healthcare news. Subscribe here to get this newsletter in your inbox every weekday.

Pills 2 (2)

Hollis Johnson/Business Insider


Happy election day eve. I’m Megan, the healthcare team’s startups and venture capital reporter. I’m filling in for Lydia, who’s still on her cross-country move to Colorado. I’m covering a lot these days, but I’m been particularly interested in digital health startups that employ gig workers.

Know any that fit the bill? Shoot me a note: [email protected]

First: Dr. Anthony Fauci warned in an interview with The Washington Post that the US needs to make an “abrupt change” to halt a surge in coronavirus cases. And President Donald Trump told supporters that he might fire Fauci after the election.

Here’s the rest of today’s healthcare news: Rock Health identified 17 startups that are ripe for an IPO, the founder of shuttered senior care startup Call9 is back with a familiar venture, and healthcare executives are favoring Democratic presidential candidate Joe Biden when it comes to their personal campaign donations. 

Alto Pharmacy CEO Matt Gamache-Asselin and chief technology officer Jamie Karraker

Alto Pharmacy CEO Matt Gamache-Asselin and chief technology officer Jamie Karraker

Alto Pharmacy

Digital health companies are racing to go public. Here are the 17 startups that are ripe for a Wall Street debut.

  • Analysts from Rock Health, a healthcare venture and advisory firm, told Blake Dodge that the flurry of digital health initial public offerings in 2019 and 2020 was no fluke, according to a July report. 
  • At least nine such companies have gone public in the last 17 months, including Livongo, Health Catalyst, Change Healthcare, Peloton, and Hims. 
  • The firm is keeping a running list of companies that are ripe for an IPO, given their funds compared to the average amount for a digital health startup pre-IPO, which is $187 million.
  • They’re not predictions per se, but a spokesperson for the company said that if companies do end up going public, they will likely be on this list of 17 best-funded startups.

Read the full story from Blake here>>

timothy peck rob macnaughton curve health

Curve Health founder Dr. Timothy Peck (left) and CEO Rob MacNaughton.

Curve Health

We got an exclusive look at the 16-slide presentation the founder of a failed telehealth startup that convinced investors to give him another shot at digital health

Read my full story here>>

biden trump regular


We combed through records of 100 healthcare companies to see who their top executives are donating to in the 2020 election. They reveal a surprising trend.

Read the full story from Kimberly Leonard here>>

More stories we’re reading:

Lydia will be back at the newsletter helm tomorrow. In the meantime, please send any and all startups-related tips to [email protected]

– Megan

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