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Home Fitness Innovator FORME Life Launches Nationwide Retail Rollout With Westfield Shopping Centers

Designed by Yves Béhar, the elegant at-home wellness solution curates workouts based on users’ ability, goals, and lifestyle. To suit a range of personal preferences, the retail stores will display two distinct offerings: Studio, a mirrored display that transforms to offer live and on-demand content, and Studio Lift, which includes resistance training equipment that conveniently tucks away when not in use.

This retail launch marks the first time customers will be able to purchase FORME Life in person, having garnered significant interest since announcing pre-orders in May of this year. Customers will now be able to experience the stylish equipment and world class content before placing an order. The stores and kiosks will feature both the Studio and Studio Lift, empowering customers to select the best option for their lifestyle. Flagship locations will measure approximately 1,000 square feet and Kiosks will be around 400 square feet, both featuring clean lines and minimalist design to complement FORME Life’s aesthetic. In addition, retail stores will feature an exclusive fragrance partnership with Virtuvi and custom artwork by Anoushka Mirchandani.

“We are delighted to welcome FORME Life to some of our most affluent centers across the country,” said Colin Shaughnessy, EVP, US leasing. “Their new-to-market stores are an exciting addition to our lineup of wellness boutiques, fitness offerings, and cutting-edge technologies that aim to revolutionize the modern shopping experience. Now, more than ever, home fitness is an important category as our guests look to access workouts and build a fitness routine from the comfort of their own home.”

“We are so excited to see FORME Life out in the world and have been waiting for this since we began to create our Studios. We love that people can finally experience what we believe to be the very best in home fitness. For this reason, Westfield Shopping Centers have purposefully placed FORME Life within their luxury lifestyle stores and experiences.” – Trent Ward, Founder and CEO

About FORME Life

Designed by Yves Béhar, FORME Life delivers an unparalleled at-home fitness experience. The Studios uniquely transform to host a variety of workouts and activities, returning to an elegant, full-length mirror when not in use. What’s more, an ultra-high definition touch-screen display is the closest thing to a one-on-one interactive experience with a personal trainer.

To suit a range of user preferences, FORME Life offers two distinct models: Studio ($2495 or as little as $69/month for 36 months) and Studio Lift ($4495 or as little as $125/month for 36 months), which includes resistance training equipment that uniquely tucks away when not in use. FORME Life’s ever-evolving original content can be experienced by everyone in the household for a $39/month multi-user membership.

To learn more, please visit formelife.com and on Instagram.

Media Contact
Gabrielle Perez 
Jack Taylor PR 
[email protected]

SOURCE FORME Life

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Fitness Innovator Dragon Door Releases ‘Get Strong’ Exercise Program by Al Kavadlo & Danny Kavadlo, exclusively for the TriadXP Fitness App

LITTLE CANADA, Minn., Oct. 27, 2020 /PRNewswire/ — Dragon Door Publications, Inc. and Triad Fitness Group, LLC, creator of the TriadXP fitness platform, announced the upcoming release of an in-app version of Al Kavadlo and Danny Kavadlo’s ” Get Strong” exercise program. “Get Strong” is the ultimate 16-week transformation program for gaining muscle and strength—using the power of progressive calisthenics. Al and Danny Kavadlo, two exceptional personal trainers, specialize in bodyweight training as a singular method to build an impressive physique, increase strength, and improve athletic performance, mobility, and flexibility. Plus, the new TriadXP in-app version makes it easier and hassle-free for users to perform their workouts and track their results anywhere, anytime.

“If you want to get as strong as possible, you need intelligent progression,” said John Du Cane, CEO of Dragon Door Publications. “That’s why ‘Get Strong’ is such a phenomenal program, and using the TriadXP fitness app to perform it and track your results makes it even more effective.”

The Kavadlo brothers’ plan starts with building a proper foundation. From there, it gradually progresses you through four phases of strength, giving you the proper progressions and programming details to take you beyond what you ever thought possible. The brothers have also outdone themselves with incredible exercise visuals. Users will find this in-app exercise program packed with well-thought-out, clearly delivered guidance, and beautiful imagery.

The “Get Strong” in-app exercise program will be available in both the Dragon Door and TriadXP online stores. Exercisers can perform it with the free TriadXP fitness app, which provides workout guidance, tracking, and portability; it can be streamed to a mobile device or downloaded to a user’s device for offline performance in remote training areas. TriadXP’s in-app exercise programs provide users with audio and visual workout cues and tracks duration, reps, distance, and resistance while exercising. This premium fitness program from the Kavadlo brothers has been delivering extraordinary results for years but hasn’t been available on mobile devices…until now!

About Dragon Door Publications
Dragon Door Publications is a publisher of innovative fitness content that offers effective, safe, and proven methods for maintaining a high level of health and physical performance over the longterm. The company is best known for having launched the modern kettlebell movement in 2001. Learn more at www.dragondoor.com

About TriadXP.com
TriadXP.com, a fitness content platform from Triad Fitness Group, provides services and technology to allow content providers to convert text-based programs and related exercise imagery and videos into in-app exercise programs to be performed and tracked with the TriadXP mobile app. The app is free and compatible with iOS and Android devices. TriadXP is making workouts better for everyone. Learn more at www.triadxp.com

Contact: John Du Cane
Tel: +1 651-487-3828
Email: [email protected]

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Fitness Innovator Teams with Leading Fitness Platform to Enhance Customer Training Experience with In-App Exercise Programs

LITTLE CANADA, Minn., Oct. 20, 2020 /PRNewswire/ — As fitness app usage soars, with over 84 million consumers using apps in the US alone, Dragon Door announced they would be making their best-selling fitness content available on the TriadXP fitness platform and TriadXP.com.  Dragon Door will use TriadXP to convert their exercise routines into in-app workouts that are performed with the TriadXP app. The app’s voice and visual cues walk exercisers through all exercise routines guiding them on what to do, when, how many, or for how long. With guidance and tracking, customers  enhance their training experience and improve workout efficiency. And, since the TriadXP mobile fitness app tracks the user’s performance as they workout with minimal effort on the users part, it eliminates the need for other apps or pen and paper to track results.

“TriadXP supports virtually any kind of workout,” said John Du Cane, CEO of Dragon Door Publications. “As fitness innovators, we know that long-term results are usually the result of consistent goal setting and the consistent measurement of results. You get what you measure for, and the measurement motivates you to maintain your progress. In that regard, we see TriadXP as the perfect solution to help our customers optimize their workout results.”

Addressing the need for home-based and callisthenic workouts, the bestselling 16-week Get Strong program from fitness gurus Al Kavadlo and Danny Kavadlo will be the first program launched.

Dragon Door, credited with launching the modern kettlebell movement, is a publisher and online fitness retailer and provides advanced training and certification for fitness instructors. When searching for a partner who would provide the requisite technology platform from content conversion thru mobile app, Dragon Door found their answer with TriadXP. TriadXP knows fitness technology and delivers an optimal workout experience for a fitness enthusiast. The easy-to-use mobile fitness app and its versatility were critical in the decision. Equally important was TriadXP’s AI-driven conversion tools, which quickly convert content without needing any technical knowledge at Dragon Door.

“We are excited to partner with a leader like Dragon Door,” said Mike Elia, CEO of Triad Fitness Group. “They have a lot of great content, and we know their users will find it easier to work out and perform their routines on our TriadXP app.”

About Dragon Door Publications
Dragon Door Publications is a publisher of innovative fitness content that offers effective, safe, and proven methods for maintaining a high level of health and physical performance over the long-term. The company is best known for having launched the modern kettlebell movement in 2001. Learn more at www.dragondoor.com

About TriadXP.com
TriadXP.com, a fitness content platform from Triad Fitness Group, provides services and technology to allow content providers to convert text-based programs and related exercise imagery and videos into in-app exercise programs to be performed and tracked with the TriadXP mobile app. The app is free and compatible with iOS and Android devices. TriadXP is making workouts better for everyone. Learn more at www.triadxp.com

Contact: John Du

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