Black Friday fit gifts: Burn calories, get healthy with big deals on home gym gear, workout clothing, fitness trackers

Maybe you stuffed yourself at the Thanksgiving table or you’ve put on a few pounds during coronavirus stay-at-home orders. Don’t stress. Most people feel under motivated and overweight right now.

If you want to reduce your soon-to-be Santa belly, retailers are offering Black Friday discounts on top brand health and exercise equipment, athlete-endorsed workout clothing and motivational personal electronics, like Fitbits and other fitness trackers.

Have you seen fitness mirrors that can stream live workouts in any room of your home?

Here are highlights of Black Friday fitness gear:

Bowflex has strength and cardio equipment including a full lineup of indoor cycling bikes, Max Trainers, home gyms, treadmills and adjustable dumbbells. Use code FIT2020 for Black Friday specials, discounts and freebies at checkout through Dec. 2.

The Brrrn Experience offers an at-home fitness slide board that includes on-demand workouts. Use the code TURKEY15 to receive 15% off and a year’s on-demand subscription.

Echelonfit offers rowers, bikes, treadmills and smart mirrors to support at-home workouts as well as live and on-demand classes. Save $200 on the new EX-1 LE bike, on sale at $799 (regularly $999) that can be delivered by Christmas.

Hydrow has at-home rowing machines with live and on-demand, athlete-led workouts. Receive $500, $250 in accessories and free shipping with the Hydrow Black Friday Package ($1,995).

Hyfit Gear has smart fitness resistance bands and guided workouts with professional trainers. Receive $168 off from Black Friday through Cyber Monday.

MYXfitness focuses on science-backed, motivational workouts with cross-training coaches and next-level at-home equipment. Take $250 off and receive free shipping and assembly (valued at $250). Sign up to receive the newsletter when you buy a MYX, and you’ll also get an exclusive welcome offer and a holiday gift bundle (valued at $75).

NordicTrack has treadmills, bikes, ellipticals, rowers and other strength training equipment. The Commercial X22i is discounted $200 to $2,799, which includes a year of iFit family membership ($468 value).

Schwinn has a lineup of indoor cycling, recumbent bikes, upright bikes, Airdyne bikes as well as high-quality, affordable cardio machines.

Sharper Image has a space-saving adjustable rowing machine with a hydraulic cylinder that you set the resistance level ($189) plus discounts of up to 20% cash back and free shipping on order of $99 or more (use the code SHIP99).

Backcountry has deals up to 60% off on men’s, women’s and kids clothing plus hiking, camping, biking, climbing, running fly-fishing and paddling gear. Take 15% off your first order.

Jenson USA has Black Friday sales on bikes, jerseys, shorts, shoes and helmets. The retailer carries mountain, road, electric and commute bikes, kids’ bikes and apparel, with free shipping on order of $60 or more.

Moosejaw has bikes, gear, cycling clothing and accessories discounted up to 30% off.

Dick’s Sporting Goods has deals up to 50% off on fitness and recreation equipment like trampolines, bikes, basketball hoops and ping pong tables as well as outdoor, camping and hiking gear for the backyard or the backwoods, plus golf, footwear and outwear.


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The One Home Gym Upgrade a Fitness Pro Says You Need Happens To Be *Seriously* Discounted

We’ve all had those days when it was hard to trek up the stairs or even walk due to muscle soreness and tightness, and sometimes foam rolling and stretching just doesn’t cut it. If you need to up the ante on your recovery routine, The Theragun Elite ($399) will loosen your tightest knots. And in honor of Black Friday, you can score it for $100 off its usual price.

The tool acts as an in-home percussive therapy treatment, and has become a cult-fave among gym-goers for its ability to relieve tension. It uses targeted, rapid pulses, which helps to induce blood flow to your soft tissues. As a result, you get less muscle tightness and enhanced mobility. According to research, body percussion can lead to better physical and mental health, and one study found that it can decrease the levels of lactic acid in your muscles for up to 48 hours after a workout. “Vibrational therapy can help with pain, muscle soreness or tightness, and recovery,” Lauren Lobert, DPT and owner of APEX Physical Therapy previously told Well+Good. “It can be an inexpensive alternative to massage to help maintain performance by working out knows and preventing the build-up of lactic acid in the muscles.”

a person standing in front of a curtain: Screen Shot 2020-11-23 at 2.30.40 PM

© Photo: Therabody
Screen Shot 2020-11-23 at 2.30.40 PM

While all of Therabody’s devices will give your muscles this sort much-needed massage (in two minutes flat, by the way), the Elite has become a fan favorite for a number of reasons. It’s the quietest device in the brand’s collection, and its slender design allows you to take it with you no matter where you are, making it the ultimate partner for every workout. It features an OLED screen and wireless charging capabilities (yay for no cords!), and you can pair it with the Therabody app for a more personalized experience. Thanks to an ergonomic, multi-grip handle, the device allows you to reach all of those hard-to-reach muscle knots, and you can choose between five different speeds to ensure you’re getting exactly the treatment you need. So what are you waiting for? Go get your percussive buddy (for a seriously discounted price) and say goodbye to muscle soreness once and for all.

Shop now: Theragun Elite, $299 ($399 Value)

icon: Theragun Elite

© Photo: Therabody
Theragun Elite

Shop now: Theragun Elite, $299 ($399 value)

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Dick’s Sporting Goods Gains on Outdoor Lifestyle and Home Fitness Trends

The same trends of outdoor living and home fitness that are elevating recreational vehicle retailer Camping World Holdings and home-gym equipment maker Peloton Interactive are unsurprisingly also benefiting Dick’s Sporting Goods (NYSE: DKS).

The sporting goods retailer reported third-quarter results Tuesday that came in like a high, hard fastball and blew past analyst expectations.

Golf Galaxy store

Image source: Dick’s Sporting Goods.

Hitting it out of the park

Dick’s reported revenue jumped 23% to $2.3 billion while adjusted profits nearly quadrupled to $2.01 per share, well ahead of Wall Street’s consensus estimates of $2.2 billion and $1.08 per share.

Driving the gains were the positive positioning it has “across golf, outdoor activities, home fitness, and active lifestyle,” said chairman and CEO Ed Stark.

President Lauren Hobart, who was also just appointed to succeed Stark as CEO, said the retailer’s online sales doubled during the quarter, and it was able to use its stores as fulfillment centers for 70% of those sales. Comparable sales at its brick-and-mortar stores also rose by double-digit percentages.

The insistence on social distancing during the pandemic has led consumers to pursue activities that involve fewer people or greater distances. That’s why the RV lifestyle leader Camping World was able to crush analyst expectations this quarter as people took to the road, as did Peloton, which saw sales triple. It’s also why Callaway Golf was able to post record sales and earnings.

Because it was on trend, and because Dick’s Sporting Goods has a broad cross section of categories under its roof, investors probably should have had an inkling sales and profits would be rising at the retailer as well.

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Home Fitness Innovator FORME Life Launches Nationwide Retail Rollout With Westfield Shopping Centers

Designed by Yves Béhar, the elegant at-home wellness solution curates workouts based on users’ ability, goals, and lifestyle. To suit a range of personal preferences, the retail stores will display two distinct offerings: Studio, a mirrored display that transforms to offer live and on-demand content, and Studio Lift, which includes resistance training equipment that conveniently tucks away when not in use.

This retail launch marks the first time customers will be able to purchase FORME Life in person, having garnered significant interest since announcing pre-orders in May of this year. Customers will now be able to experience the stylish equipment and world class content before placing an order. The stores and kiosks will feature both the Studio and Studio Lift, empowering customers to select the best option for their lifestyle. Flagship locations will measure approximately 1,000 square feet and Kiosks will be around 400 square feet, both featuring clean lines and minimalist design to complement FORME Life’s aesthetic. In addition, retail stores will feature an exclusive fragrance partnership with Virtuvi and custom artwork by Anoushka Mirchandani.

“We are delighted to welcome FORME Life to some of our most affluent centers across the country,” said Colin Shaughnessy, EVP, US leasing. “Their new-to-market stores are an exciting addition to our lineup of wellness boutiques, fitness offerings, and cutting-edge technologies that aim to revolutionize the modern shopping experience. Now, more than ever, home fitness is an important category as our guests look to access workouts and build a fitness routine from the comfort of their own home.”

“We are so excited to see FORME Life out in the world and have been waiting for this since we began to create our Studios. We love that people can finally experience what we believe to be the very best in home fitness. For this reason, Westfield Shopping Centers have purposefully placed FORME Life within their luxury lifestyle stores and experiences.” – Trent Ward, Founder and CEO

About FORME Life

Designed by Yves Béhar, FORME Life delivers an unparalleled at-home fitness experience. The Studios uniquely transform to host a variety of workouts and activities, returning to an elegant, full-length mirror when not in use. What’s more, an ultra-high definition touch-screen display is the closest thing to a one-on-one interactive experience with a personal trainer.

To suit a range of user preferences, FORME Life offers two distinct models: Studio ($2495 or as little as $69/month for 36 months) and Studio Lift ($4495 or as little as $125/month for 36 months), which includes resistance training equipment that uniquely tucks away when not in use. FORME Life’s ever-evolving original content can be experienced by everyone in the household for a $39/month multi-user membership.

To learn more, please visit formelife.com and on Instagram.

Media Contact
Gabrielle Perez 
Jack Taylor PR 
[email protected]


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More Seniors Turn to The Silver&Fit Program During Medicare Open Enrollment for Broader Choices of Virtual Home Exercise and Fitness Solutions

The Silver&Fit program’s virtual, online home-based options and gym-based options are designed to accommodate all levels of fitness and workout preferences. Features include: 

  • 1,700+ Digital Fitness Videos. The Silver&Fit online video library provides a broad collection of workout options, allowing members to customize their own at-home exercise routines including cardio, strength, yoga, dance, Tai Chi, and many others.
  • At-Home Fitness Kits. For those who want to create or enhance their own workouts at home, the Silver&Fit program offers home fitness kits. Kits may include a yoga mat, resistance bands, dumbbells, or wearable fitness trackers.
  • Live Telephone Coaching. Members seeking help with fitness goals or lifestyle improvements can work with a live coach over the phone to obtain advice on fitness, social isolation, sleep, and other healthy living habits.
  • Access to Social and Community Connections. Silver&Fit members can browse information and links to more than 120,000 social organizations ranging from chess, painting, and classic car clubs, to nature organizations. This resource encourages members to join in on club video programs or socially distanced meetings to safely connect with other like-minded individuals.
  • In-Person Gym Access. As gyms are permitted to open, members who feel comfortable returning can use their subsidized gym benefit to get back on their fitness track. With the Silver&Fit program, seniors can choose from a nation-wide network of more than 15,000 fitness centers, YMCAs, and fitness studios.

For information about whether your Medicare plan includes the Silver&Fit program, contact your health plan or 1-800-MEDICARE. Visit www.SilverandFit.com for more information about the program.

About American Specialty Health Fitness, Inc. (ASH Fitness):
ASH Fitness, a subsidiary of American Specialty Health Incorporated (ASH), provides no-cost and low-cost fitness and exercise programs for Medicare beneficiaries and group retirees (through the Silver&Fit® program), and for commercial health plan members and employer groups (through the Active&Fit®, Active&Fit DirectTM, and ExerciseRewardsTM products). ASH is one of the nation’s premier independent and privately-owned specialty health services organizations. For more information, visit www.ashcompanies.com or call 800-848-3555. Follow us on LinkedIn or Twitter at @ASHCompanies.

About Silver&Fit’s Daily Free, Publicly Available Facebook Live and YouTube Workouts:
Silver&Fit also offers four daily free older-adult workouts for the public on Facebook Live or YouTube. Anyone can join these popular exercise classes tailored to the needs of older adults. These half-hour classes premiere Monday through Friday on Facebook Live and YouTube at 9 AM PT, 10 AM PT, 11 AM PT and Noon PT. Participants may also use the workout videos later, since they remain available on YouTube for two weeks after they premiere. Classes include cardio, yoga, strength, flexibility, and others taught at various levels, from beginner to intermediate to advanced. All classes are taught by certified instructors with experience creating classes. To participate in a free exercise class, follow Silver&Fit on Facebook at www.facebook.com/SilverandFit or view the classes at

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Agra dentist murdered at her home, children left injured

a group of people standing in front of a crowd

© Provided by The Indian Express

A 38-year-old dentist was on Friday murdered at her home in Agra, and her two children left injured, by a man who entered the house on the pretext of repairing a TV set-top box, the police said.

While the children escaped with minor injuries, Dr Nisha Singhal died during treatment at a local hospital.

The accused, identified as Shubham Pathak, 26, was arrested past Friday midnight and a bag of cash and jewelry, which he had allegedly robbed from the Singhal residence after the murder, was recovered from him, the police said on Saturday.

Dr Nisha ran a dental home clinic and was a private practitioner. Her husband, Dr Ajay Singhal, a plastic surgeon specialising in burns and transplant, was not home at the time of the crime, the police said.

SP (City), Agra, Botre Rohan Pramod said: “We received information that a man had murdered a doctor in her home in Kaveri Kunj, Kamla Nagar. We formed teams and carried out surveillance. We received information on his (accused) whereabouts and traced his bike. Late Friday night, he was arrested after a brief encounter in which he received an injury.”

Pramod said police suspect the accused, Shubham, had planned to rob the house, and “it appears a resistance to the robbery led to the crime”.

According to police, Shubham comes from Sitanagar in Agra and was known to the victim’s family for the last more than a year. He ran an electronics shop in the locality, and the Singhals often called him to recharge their TV sets, the police said.

Around 3.30 pm on Friday, when Shubham came to their house, as Ajay had asked for some repair in the set-top box, Nisha did not have any reason for suspicion since he had come there on multiple occasions earlier, police said. Their two children — aged 4 and 8 — were in another bedroom, they said.

“During investigation, we found Shubham had taken a loan recently and was finding it difficult to repay. It appears he planned to rob the house (to repay the loan). The accused does not have a prior criminal history,” SP Pramod said.

Shubham allegedly had an argument with Nisha, as she objected to giving him money, after which he attacked her with a knife, police said. He got the kife from the house itself and stabbed at Nisha’s throat, leading to excessive bleeding. As the children had seen it, Subham attacked them, too, banging their heads against the wall, the police said.

“The children showed presence of mind. When the accused tried to hurt them, they lay on the ground, pretending to be injured or dead. The accused spared them thinking they had been incapacitated,” Pramod said.

Shubham subsequently emptied the cupboards for cash and valuables and left in about an hour, the police said.

According to the police, Shubham was identified through CCTV cameras installed on the staircase and opposite the Singhals’ house. CCTV images showed him purportedly

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Dentist Nisha Singhal murdered in her home, children attacked too

A 38-year-old dentist in Uttar Pradesh’s Agra city was on Friday murdered inside her home, allegedly by a cable television operator who came to the house on the pretext of recharging the connection, The Times of India reported.

The accused also attacked the dentists’ children, aged four and eight, NDTV reported. He has been arrested. The children are being treated for knife wounds at a hospital, according to Hindustan Times.

The accused entered at house at around 4 pm and slit Nisha Singhal’s throat as she resisted his robbery attempt, according to The Times of India. The police found cupboards in the house open.

Singhal’s husband, who is a plastic surgeon, took her to a hospital immediately. She died of her injuries there.

Inspector General A Satish Ganesh told News18 that the accused tried to run away after committing the crime and fired at the police when they tried to stop him. “[The] Police fired back, causing a bullet injury to Shubham [the accused],” he said. “Later on, the accused was admitted to the hospital and a bag was also recovered from the spot, which contained jewellery and cash.”

Samajwadi Party President Akhilesh Yadav expressed his outrage over the incident. “The state is stunned by the incident, where a women’s throat was slit at her home in a busy area in Agra ,” he tweeted. “The BJP [Bharatiya Janata Party] government is engaged in protecting corrupt officials and trapping the Opposition in false cases. The government should consider crime in UP, instead of campaigning on TV.”

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Worldwide Industry for Home Fitness Equipment to 2025 – North America is Leading the Global Market


The “Home Fitness Equipment Market – Growth, Trends, and Forecast (2020 – 2025)” report has been added to ResearchAndMarkets.com’s offering.

The home fitness equipment market is projected to register a CAGR of 2.86% during the forecast period (2020-2025).

Companies Mentioned

  • Amer Sports
  • Nautilus Inc.
  • Johnson Health Tech Co. Ltd
  • Dyaco International Inc
  • Technogym SpA
  • Icon Health & Fitness Inc.
  • Origin Fitness Ltd
  • Echelon Fitness Multimedia LLC

Key Market Trends

Consumers’ Interest in Customized Workout Regimes

The busy schedule and long hours of working, crowded fitness centers, and problems regarding vehicle parking have resulted in an increasing number of consumers actively inclining towards home workouts. The home fitness equipment eliminates the inconvenience of commuting to a gym to use the machines and are highly cost-effective in the long run. The small, recurring cost incurred in transportation, workout equipment, trainer fees, and membership fees is a major factor promoting consumer inclination for home fitness equipment.

Moreover, the increasing number of manufacturers investing in launching apps, which provides a platform for the customers to select their personal trainers for either online classes or home visits to meet their specific fitness requirements, such as bodybuilding. For instance, in 2019, MIRROR, the company that created the first nearly invisible, interactive home gym, announced the launch of one-on-one personal training. For the first time, members will be able to bring the country’s top trainers into their homes through MIRROR’s immersive technology.

North America is Leading the Global Market

The North American market witnessed significant growth, due to the rising health awareness among consumers with the growing adoption of exercises related to physical wellbeing, weight management, improving body stamina, and muscular strength driving the market growth in the country. The rising percentage of the obese population and increasing health concern are the other major factors that are driving the home fitness equipment market in the country. For instance, According to National Health and Nutrition Examination Survey, in 2016, about 39.6% of American adults were obese.

Furthermore, the rising preventive healthcare measures and the augmenting healthcare costs are enabling consumers to engage in regular workouts to remain fit. Additionally, with the growing demand, manufacturers operating in the global market are expanding their presence to achieve a competitive advantage in the market. For instance, In 2019, Wattbike launched Wattbike Atom in the United States with real ride feel technology. The Atom offers the authentic, intelligent, and adaptable indoor performance training experience for the home, ideal for any cyclist and fitness enthusiast.

Key Topics Covered:


1.1 Study Assumptions and Market Definition

1.2 Scope of the Study



3.1 Market Overview


4.1 Market Drivers

4.2 Market Restraints

4.3 Porter’s Five Forces Analysis

4.3.1 Threat of New Entrants

4.3.2 Bargaining Power of Buyers/Consumers

4.3.3 Bargaining Power of Suppliers

4.3.4 Threat of Substitute Products

4.3.5 Intensity of Competitive Rivalry


5.1 By Product Type

5.1.1 Treadmills

5.1.2 Elliptical Machines

5.1.3 Stationary Cycles

5.1.4 Rowing Machines

5.1.5 Strength

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A British bouncer tested home workouts from American fitness gurus. Here’s his pick.

If there’s one service that’s flourishing amid the wreckage wrought by the coronavirus pandemic, it’s online fitness. Googling the words “home workouts” returns more than 50 million results, as well as pages of YouTube coaches. But, you may be asking, where to start?

Charles Atlas, Helen Parrish standing in front of a car: Fitness icon Charles Atlas exhibits his muscles at the New York Automobile Show in the 1930s.

© Everett/Shutterstock
Fitness icon Charles Atlas exhibits his muscles at the New York Automobile Show in the 1930s.

Never fear; I’ve done a lot of the research for you. I’m a bouncer and security guard who works long shifts and looks after a 6-year-old while off duty. I don’t go running, and the only time I’ve ever set foot in a gym is to switch off its burglar alarm. The fitness icon I most relate to is the fictional boxer Rocky Balboa. As a teen, I watched him get himself in shape not by hitting the gym, but by running up steps, doing dragon flags and towing his brother-in-law on a sled, as seen in “Rocky” movie montages set to loud, brassy rhythmic music.

So, almost as if I knew a pandemic would someday arrive and strand us all in our houses, I spent the past few years trying the online programs of several famed home-workout gurus, all probably not coincidentally somewhat maniacal Americans like Rocky. My journey to fitness has involved crawling, squatting, leaping and lunging around my living room before settling on a routine that requires nothing but doors and furniture. (And a tool kit to fix the bits you loosen up while doing pulls.)

[You’re never too old to regain that lost muscle. And you can do it at home.]

At first, I looked to Long Beach strength legend Charles Atlas, having heard his name mentioned on the violent British TV comedy “Bottom.” His famous “dynamic tension” program — allegedly inspired by watching a caged tiger stretch, and incorporating everything from breathing techniques to push-ups between chairs — certainly got me aching, but it didn’t seem to have much in the way of manageable progression. Plus, two hours of squeezing my hands together before a night shift soon became monotonous.

How could I get a more effective workout in a shorter time? Chris Jordan, director of exercise physiology at the Johnson & Johnson Human Performance Institute, seemed to have a similar motivation when he devised the best-selling “7 Minute Workout” “to specifically address the needs of our time-constrained corporate clients who traveled frequently, and spent much of their time in hotels.” His system, at 3 million downloads and counting, feels like the toughest seven minutes of your life: 12 exercises, many high-intensity, done for 30 seconds each with minimal or no rest between sets. You go from jumping jacks to squats to crunches in a blur, with strictly no walking around and checking social media before your next round.

But personally, even an exhausting seven minutes made me feel like I was cheating. My job has always required me to quickly move heavy loads — such as freshmen who have overindulged in alcohol

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The Best Indoor Fitness Bikes For At Home Workouts

Stationary bikes are among the best and most popular holiday gifts of 2020. Ever since the coronavirus pandemic and COVID-19, sales of models from Peloton, Echelon, Nordic Track, Schwinn, Bowflex, Technogym and many more have been through the roof. Gyms, health clubs and fitness chains remain closed in many places, and in some spots they are closing yet again in the current wave of infection. The work from home (WFH) and stay at home lifestyle has made many people more aware of the advantages and conveniences of fitness gear in their home, with no commute, no strangers and an easy way to squeeze in a workout at lunch, before or after work, without going anywhere.

If you think it is too early to be holiday shopping for a bike, you are wrong, and delay may leave you empty handed. Industry leader Peloton is currently running 10 weeks on delivery for its hot new Peloton Bike+  model, though you can still get the original Peloton Bike faster or wrap a gift certificate for the new model and expect delivery around late January. In any case, there are plenty of great options at many different price points. There are basically two styles of stationary bikes, those that have followed the popular model invented by Peloton and offer a subscription to “live” and recorded classes, like being in an indoor cycling studio but at home, along with lots of other kinds of instructor led class workouts, and bikes aimed more at do it yourself rides, for those who prefer to just pedal to TV shows or read or do their own heartrate zone based workouts. I’ve rounded up the best examples of each kind for your holiday gift shopping.

Need a Holiday Gift for a Golfer? Check out the Best 2020 Golf Gear options here.

Peloton Bike & Bike+: Peloton revolutionized home fitness with its virtual cycling class participation model, which has since been expanded to over 10,000 classes (and growing daily) in nearly a dozen indoor and outdoor fitness disciplines including Bike Bootcamp (mixing cycling and strength training), yoga, strength training, indoor and outdoor running, and many more. While other manufacturers have replicated the hardware, and there are even more advanced bikes out there, Peloton is still far in the lead when it comes to the quality, variety and sheer quantity of class offerings. I’ve had a Peloton bike for years and love it – the instructors are great, the little bells and whistles like being able to search by playlists or even specific musicians is great, and innovations just keep coming. If having an endless choice

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