Goodlife Fitness is urging its members to pressure the Ontario government to allow gyms to reopen in parts of the province where they’ve been forced to close because of rising COVID-19 cases.
In an email sent to members across the province Tuesday, the fitness giant is encouraging its members to write a letter to their local MPP, Premier Doug Ford and Health Minister Christine Elliott among others.
“Between mandated shutdowns, capacity restrictions, and ongoing questions about the safety of fitness facilities, our industry is facing the most difficult time in its history,” the email reads.
Jason Sheridan, senior vice-president of operations at Goodlife, said the email was sent to more than 175,000 members.
The campaign is led by the Fitness Industry Council of Canada. Other businesses who are part of the industry council will also take part.
“Through this campaign . . . we are keen to advance the discussions with the Ontario government and public health and to help co-create any enhanced guidelines for gyms across Ontario,” Sheridan told the Star.
“We are open to navigating this situation together and working to develop solutions that would allow us to continue to invest in the health and wellness of Ontarians.”
The letter, sent with the subject line Stand Up for Fitness, discusses the impact the shutdown has had on the province’s fitness industry, citing the benefits of physical benefits on mental health during the pandemic and reducing the strain on local health-care systems as a result.
As cases spiked in the province, and concerns that group activity in indoor spaces may be adding to the transmission of the virus, Ford ordered the closure of all gyms in Ottawa and parts of the GTA on Oct. 10.
In Quebec, a group of fitness centre owners says its members are no longer planning to open Thursday in defiance of that government’s lockdown orders.
On Monday, a coalition of more than 250 gym owners threatened to open their doors this week, prompting a warning from Premier Francois Legault that they and their clients would be fined.
Gym owners in Ontario have not gone that far, but are still heated over the impact from the temporary closure.
The office of Lisa MacLeod, Ontario minister of heritage, sport and tourism, acknowledges the struggles the fitness industry is going through but says the government will continue to follow public health advice.
“This is a difficult time for so many businesses that are already struggling, which is why we are working hard to make $300 million available as soon as possible to cover fixed costs,” minister spokesperson Dakota Brasier said.
“We will continue to take prudent and progressive action to reopen based on expert public health advice as soon as it’s safe to do so.”
Sweat and Tonic, a Toronto boutique fitness studio is part of an online petition in collaboration with the Ontario Independent Fitness Studios Association and 300 other businesses to advocate for the re-opening of fitness studios.
Morgan Thomas, general manager at Sweat and