For Three Days, November 16-18, the Entire Global Industry Convenes to Collaborate on Re-Defining the Future of Fitness Virtually

Questex’s Club Industry and Sibec join forces with major global industry organizations and over 80 key leaders to host the Future of Fitness, a virtual event that spans Asia, Europe, Latin America, UK and the United States to a path of reinvention and relevance

NEW YORK, Nov. 10, 2020 (GLOBE NEWSWIRE) — The health and wellness industry must reinvent itself to survive and thrive in what had once been a strictly brick and mortar industry. Questex Wellness’ Club Industry and Sibec are joining forces to host the Future of Fitness, a free three-day virtual event that will help guide health and wellness professionals in Asia, Europe, Latin America, the United Kingdom and the United States to a path of reinvention and relevance for the future. The Future of Fitness will take place November 16-18. Register here.

“2020 was an unprecedented year in many ways, causing profound changes in the way we view ourselves, our businesses, our community and how we do business. Our industry has forever changed, and now we have the opportunity to reimage, reinvent and rejuvenate our industry. This event addresses how to do that,” said Marty McCallen, Director, Club Industry. “Today, we have more than 2,500 global health and wellness industry professionals registered to attend the event. As a partner to the industry, we’re pleased to be able to provide our community with ideas and strategies that will help them thrive during this turbulent time.”

The more than 40 presentations, panels, and live Q&As from over 80 speakers will dive into the most pressing topics in the industry, including: the lasting effects of COVID-19; what members want from their health clubs; technology impacting the industry; the business case for diversity; cleaning protocols; leadership in a time of crisis and how to rebuild the fitness industry’s reputation.

The event includes two keynote presentations:

  • David Stalker, President of EuropeActive and CEO of Myzone EMEA, will share how the fitness industry can influence government strategies at a local level.

  • Liz Bohannon, founder and CEO of Sseko Designs, will present strategies to crush disruption in the health club industry.

Speakers from across the world will be a part of the event, including:

  • Chuck Runyon, Self Esteem Brands

  • Bill McBride, Active Wellness

  • Todd Magazine, Blink Fitness

  • Greta Wagner, Chelsea Piers Management

  • Gale Landers, Fitness Formula Club

  • Joe Cirulli, Gainesville Health & Fitness

  • Adam Zeitsiff, Intelivideo, Inc.

  • Martin Seibold, LifeFit Group (Germany, Benelux, Asia and Australia)

  • Chris Clawson, Life Fitness

  • Blair McHaney, MXM

  • Kate Golden, Newtown Athletic Club

  • Paul Bedford, Retention Guru (UK)

  • JoAnna Masloski, Wellbridge

Major industry associations and outlets are working with Club Industry and Sibec on the event. UKActive and EuropeActive have provided speakers beyond David Stalker, the first-day keynoter. In addition, EuropeActive Board Member Jennifer Halsall, who also is international retention and member engagement manager for Basic-Fit, will participate in a panel on virtual fitness as well as the Ask the Experts about the Future of the Fitness Industry panel.

IHRSA is also

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UCSF doctor estimates US death total if entire country acted like SF

San Francisco has become the poster child for how to control coronavirus cases and deaths amid the pandemic, with its residents wearing masks, businesses and schools reopening slowly and scientists and politicians working together to create public health orders.

The result of the county and city’s vigilant behavior has been the lowest death rate of any major city in the country and remarkably low cases rates considering S.F. is a densely populated city.

What if all Americans followed the Northern California city’s approach to the pandemic?

A lot of deaths would have been avoided, UCSF coronavirus expert Dr. Bob Wachter told the LA Times for a story on S.F.’s COVID-19 success.

“There would be 50,000 dead from the pandemic instead of more than 220,000,” Wachter told the Times.

San Francisco County (pop. 880,000) has recorded 12,152 cases and 140 deaths since the start of the pandemic, with roughly 1,373 cases and 16 deaths per 100,000 residents, according to Johns Hopkins University. By comparison, Los Angeles County (pop. 10 million) has recorded 299,760 cases and 6,993 deaths, with 2,966 cases and 69 deaths per 100,0000; New York County (Manhattan, pop. 1.6 million) falls in at 33,128 total cases and a death toll of 2,545, with 2,034 cases and 156 deaths per 100,000.

Because of its low case and death rates, San Francisco is the first urban center in California to see viral transmission reach the “minimal,” or yellow, tier in the state’s reopening plan. Several rural counties with small populations, such as Shasta and Mendocino counties, are in the most-restrictive purple tier due to widespread infection, requiring many businesses and activities to close.

While many other major U.S. cities such as New York experienced terrifying periods with skyrocketing cases that filled hospital beds beyond capacity, San Francisco has kept its number of cases relatively low, with some ups and downs, yet no major surge that overwhelmed the city’s health care system and impacted its ability to provide optimal care.

“The low case rate is a result of people acting well, and acting well is everything from city health leaders doing the right thing to the people doing the right thing,” Wachter, chair of UCSF’s Department of Medicine, told SFGATE for a previous story on the city’s low death rate. “We have very high rates of mask-wearing, probably the highest in the country. I think from the beginning people have trusted the science, trusted the guidance. You don’t hear in S.F. that COVID is a hoax. People have generally taken this very seriously and I think the leadership from the mayor and the regional health directors has been terrific.”

In April, Wachter sent a team of UCSF doctors to New York to help during the height of the East Coast city’s pandemic and his colleagues told “horror stories about what they saw in good hospitals.”

“At UCSF, you’ll have one nurse taking care of you,” he said. “In Queens, at the height of things, it was one nurse to seven or eight

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