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Black Friday Fitbit deals: fitness tracker discounts and smartwatch sales galore

New Fitbit Black Friday deals make this the perfect time to buy a fitness tracker or smartwatch from across the company’s health-focused wearable portfolio.

We’re seeing discounts on everything from the new Fitbit Sense to older fitness trackers and the kid-oriented Fitbit Ace 2 too. So whether you’re looking for a new premium fitness companion or just something to count your steps, these Black Friday deals should cater to you.

These definitely aren’t the only Black Friday smartwatch deals out there right now, but Fitbit has created a community of dedicated fans who will only consider a wearable from the company. If that’s you, or you’re buying a gift for someone it applies to, these Fitbit deals in the US and UK should cover what you need.

Not in the US or UK? Scroll down to find Black Friday Fitbit prices in your region.

The top Black Friday Fitbit deals

Big reduction

Fitbit Versa 2 40mm smartwatch: $199.95 $129 at Walmart
Pick up a Fitbit Versa 2 smartwatch (40mm) at a $70 off discount with this Black Friday deal. The Fitbit Versa 2 packs an AMOLED display, sleep, and fitness tracking, and up to 5 days of battery life at a compelling price.View Deal

Rare deal

Fitbit Sense: £299.99 £269 at Amazon (save £31)
The Fitbit Sense is a smart, feature-packed smartwatch that not only offers all-day heart rate monitoring, activity tracking, smartphone notifications, contactless payments and sleep tracking, but also tracks your stress levels by measuring changes in your skin’s conductivity. UK deals are sparse on this but Amazon has a £31-odd saving.
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Black Friday Fitbit deals in the US

Fitbit Sense: $329.95 $279.95 at Fitbit.com (save $50)
The Fitbit Sense is a smart, feature-packed smartwatch that not only offers all-day heart rate monitoring, activity tracking, smartphone notifications, contactless payments and sleep tracking, but also tracks your stress levels by measuring changes in your skin’s conductivity. It’s clever stuff, and can really help you keep track of how different factors affect your mood.
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Fitbit Charge 4: $149.95 $99.95 at Fitbit.com (save $50)
The Fitbit Charge 4 is an excellent fitness tracker for causal runners and cyclists thanks to its on-board GPS, which allows you to track runs and rides without carrying your phone. The data will sync with the Fitbit app, and can even be uploaded automatically to Strava. At under $100, it’s a steal.
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Fitbit Versa 3: $229.95 $199.95 at Fitbit.com (save $30)
The first watch in the Versa line to offer built-in GPS, the Fitbit Versa 3 is stylish and versatile, offering most of the same features as the flagship Fitbit Sense (above) minus the stress-tracking sensor. It’s a brilliant smartwatch for anyone fitness-minded, and looks great too. This is a great Black Friday deal at Fitbit.com – especially since the Versa 3 only launched a few months ago.
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Fitbit Versa 2 40mm smartwatch: $199.95 $129 at Walmart
Pick up a Fitbit Versa 2 smartwatch (40mm) at a $70

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