UAE’s Aster offers free fitness sessions, giveaways, discounted health check-ups

Dubai: Free fitness sessions, rewards, giveaways and discounted health check-ups on select days — a UAE-based health care group is going all out to promote fitness, health and wellbeing as the Dubai Fitness Challenge 2020 gets underway.

The move comes in the wake of the health care group – Aster Hospitals & Clinics UAE – becoming the official Hospitals and Clinics partner of the Dubai Fitness Challenge 2020.

The group, which has a network of four hospitals and 90 clinics in the country, said it is supporting the vision of Sheikh Hamdan Bin Mohammed bin Rashid Al Maktoum, Dubai Crown Prince and Chairman of The Executive Council of Dubai, to boost a healthy lifestyle through a simple task of performing 30 minutes of activity for 30 days straight, and thereby tackle the rising levels of obesity.

As official partner of DFC 2020, Aster said it will put all hands-on-deck to help residents do their part towards an active lifestyle. In order to achieve this objective, the group has launched a #LiveBetterwithAster campaign for residents of Dubai that will consist of free sessions with fitness experts and health checks at the Fitness Villages in Quranic Park and Kite Beach. In addition, residents can work on their own fitness and get rewarded for it through participation in contests and giveaways where they can win gift hampers and vouchers. Residents will also be able to avail special discounts in health check-ups, between October 30 and November 28, and avail them at any of the Aster hospitals and clinics in UAE before December 31, 2020.

Dr Sherbaz Bichu, CEO of Aster Hospitals & Clinics UAE, said, “As leading healthcare providers in the region, the objectives of the Dubai Fitness Challenge work in symbiosis with our long-term goals to improve quality of life of the residents of the country. As official partners, Aster Hospitals & Clinics will be working on various initiatives to help motivate residents of Dubai to inculcate fitness regimes as part of their daily lifestyle. We have also launched several initiatives to motivate our own employees to participate in this campaign.”

Aster has also launched the Aster Wellbeing Programme, a group-wide campaign to drive employee wellbeing through individual and group initiatives during the month of November. Various fitness sessions are being conducted in various Aster hospital and clinic units for their employees, as well as employees based in Aster units across seven countries. Fitness challenges and activities have also been introduced for employees to participate in and support their own overall wellbeing.

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Visit dentist for regular checkups

With the growing interest in preventive dentistry, replacing the old method of drill and fill, a question arises: Does it negatively affect a dentist’s income? Considering that dental treatments can oftentimes be quite costly, this certainly rings true. But is it real? To determine whether this is real or not, it is essential to first take a closer look at what preventive dentistry covers.

According to a survey by the market research platform DentaVox, the most important factors of dental prevention for patients are regular check-ups and teeth cleaning, taking a large majority of almost half the answers in the findings. Oral care routine and products come in second with around a third of respondents. And while both checkups and teeth cleaning procedures cost zero to none for any dentist, they contribute to a small, but healthy regular income flow.

Having in mind the poor access to dental insurance for people all over the world, when it comes to who foots the bills for these routine, preventive services, it is quite often the patients themselves (in 70 per cent of respondents), as seen in the results of the same survey. Sadly, this is also the case when it comes to expensive treatments, which insurance covers only a small portion of. That is why it is not out of the blue to see that patients will be less likely to seek treatment for major issues if they cannot afford it, which leads to an irregular and decreased patient flow for dentists.

Summing it up, while drill & fill dentistry does seem to pay more in the short-term, it also creates more space between appointments and the practice. This translates into less income in the long-run, especially for dentists servicing low-income populations, who cannot afford them.

That is why it is essential for dentists to set up a regular income flow through regular check-ups and cleanings in order to increase their overall revenue. Moreover, the common practice of offering membership plans – basic dental services coverage against monthly fees – is also here to support income diversification.

Naturally, this doesn’t mean that all major expensive procedures are out of the picture. They will still be there to provide an additional boost to a dentist’s bottom line.


So how can a dentist be sure, they will be able to set up a regular income flow from preventive dentistry? Fortunately, with the rise of digital technology, there are tools already available that allow us to take a look under the hood and see the specifics to decide for ourselves.

Enter, for example, Dentacoin Assurance – a novel method for fostering prevention in exchange for small monthly premiums paid out directly from patient to dentist. The website’s calculator makes it easy for dentists to imagine their possible income increase, taking into account the number of patients the dentist serves, their qualifications, and the average premiums of the country they reside in.

This gives an excellent overview for dentists who are interested in setting up

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