It’s been easy to gain the Covid-15 during the lockdown, and now that things are slowly opening back up, people are looking for new ways to shed the extra pounds that may have accumulated. Caliber is the fitness coaching platform that offers strength training, nutrition guidance, and a personal fitness coach that’s accessible via text and video messaging to keep you on track. By pairing Caliber members with fitness experts, Caliber solves the biggest hurdle in getting into and staying in shape – accountability. Members can choose to pay monthly or through a 3 to 6-month subscription and coaches on the platform can supplement their income that comes from training in person.
AlleyWatch caught up with Cofounder and CEO Jared Cluff to learn more about the genesis for the business, how the public’s perception of working out outside of the gym completely flipped, and the company’s recent funding round.
Who were your investors and how much did you raise?
We raised $2.2M for our Seed round. The round was led by Patricia Nakache at Trinity Ventures based in the Bay Area, with participation from Gaingels, based here in New York.
Tell us about the product or service that Caliber offers.
Caliber is the future of fitness coaching. We are a comprehensive, fully remote fitness coaching platform that combines a strength-based training methodology with expert human coaching to help our members achieve their fitness goals regardless of their age, experience level, or access to equipment.
Coaching takes place via the Caliber app, where our members can access their personalized training and nutrition plan, interact 1-on-1 with their coach via text and video messaging, complete their workouts and record their body stats, develop healthy habits through weekly Caliber Lessons, and monitor their progress via their Caliber Strength Metrics.
What inspired the start of Caliber?
It’s bizarre, my cofounders and I all share the same story of walking into a gym for the first time as scrawny teenagers, witnessing a bunch of red-faced, grunting dudes stomping around and glaring at each other… and immediately hightailing it out of there.
Yet despite that formative and slightly terrifying first encounter with the gym, we’ve all grown to incorporate fitness – and strength training in particular – as a foundational part of our lives. The research backs it up, too. Training for strength is one of the most beneficial forms of exercise. Recent studies have proven a link between muscle mass and lifespan and have shown that regular strength training can reduce the risk of heart disease by 80% or more. In addition to improving your cardiovascular health and your longevity, strength training can have a dramatic impact on your mood. We each can’t start our day without some form of workout, and we’re passionate about sharing the benefits of regular training to people who haven’t yet experienced these benefits firsthand.
At this stage in life for me and my cofounders, it’s not about the aesthetics of being fit, but rather about helping our members