Business

fitness

Nova Scotia fitness business requests exemption to stay open amid COVID-19

The owner of a fitness facility in Halifax has written a letter to the province asking for an exemption to stay open out of concern for his clients.



a desktop computer sitting on top of a chair: Image of OneUp Fitness.


© Global/Ashley Fields
Image of OneUp Fitness.

The owner of OneUp Fitness, Matt Mombourquette, said what sets his facility apart from other commercial gyms is its small size, one-on-one, appointment based-training. Its average demographic is people aged 55 and up.

“A lot of our clients have chronic health conditions, such as osteoporosis, orthopedic pain, we have some clients with Parkinson’s disease, muscular dystrophy,” said Mombourquette.

So when the province announced a second round of lockdown for fitness facilities, Mombourquette said he was concerned for his aging clientele.

Read more: Nova Scotia reports 37 new cases of COVID-19, shuts down bars, gyms

Between the facility’s Halifax and Bedford studios, Mombourquette said, they see roughly 150 clients per week, but fewer than half took up virtual classes when their doors closed in March.

“When they came back and we opened our doors again in June, we could see a lot of deterioration. They shared that they had a lot of physical challenges; they felt weaker, and some of them had some depression,” he said.

This is when he decided to write the letter to see if there was “some wiggle room” that existed for their facility.

On Tuesday, Dr. Robert Strang, chief medial officer of Nova Scotia, said there will be no exceptions to the rule.

“Our goal is to remain very tight for the shortest time possible, and every time we give an exception it creates another opportunity for a breakthrough that might then be the reason why we have to extend,” Strang said.

Trail use has increased during the coronavirus pandemic

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It’s a decision Mombourquette respects but says he’s frustrated by.

“I think everybody understands that exercise does have a big impact on positive immunity and keeping us safe from this current pandemic and potentially future ones,” he said.

One of Mombourquette’s clients is Jason Roth, a 70-year-old Halifax man, who has been coming to OneUp Fitness twice a week for the past 15 years. He tells Global News his health took a hit when the facility’s doors closed in March due to COVID-19.

“In terms of the sense of being in shape and fitness, I would say was about 50 per cent as effective as it had been,” said Roth.

He says he’s been to other, larger gyms and OneUp Fitness is different. He doesn’t believe it should be lumped into the same category.

“I’m not surrounded by a lot of people, equipment is immediately wiped down, people are in and people are out,” he said.

“That distinction between eating establishments and drive thru establishments, I think, would fit as a distinction between OneUp and the average gym.”

Fitness centre owner hoping to stay open amid COVID-19 closures

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Roth said that if an exemption were to be granted, he would gladly

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medicine

Dioxane levels rise; Michigan Medicine further restricts visitors; Small Business Saturday in A2

Happy Friday!

I hope you had a nice Thanksgiving, even though it likely looked different this year. Today is Black Friday, and although it’s known for great deals to be had at big-box stores, a lesser-known day is Small Business Saturday. Now more than ever, local businesses need support — especially as the pandemic and cold weather restrict operations.

Need some ideas? Main Street Ann Arbor just released its annual shopping guide. Here’s another guide that highlights businesses that are women- and minority-owned. Meanwhile, this gift guide focuses on local food and drink producers. Sarah has also spent the past several months speaking with local business owners and highlighting them for her Small Business Saturday series. Don’t see your favorite business on the list? Submit it here.

Have a great long weekend.

– Meredith (@meredith_A4)

What’s been happening:

⛔️ Michigan Medicine announced this week that no visitors are allowed for adult patients as COVID-19 cases spike across the state. There are some exceptions to the new policy, which took effect on Wednesday. (A4)

🚰 Recent tests from water samples taken in October in the West Park area reveal a spike in Dioxane levels, concerning local officials. (MLive)

🚶‍♀️ The city of Ann Arbor celebrated the grand opening of the Allen Creek Railroad Berm Project this week virtually. (A4)

🚲 Have a look at the new downtown protected bikeway on First Street. (MLive)

🛤 The long-awaited passenger train service from Ann Arbor to Traverse City — known as A2TC — has put test rides slated for 2021 on hold due to the pandemic. (Detroit Free Press)

🎓 A senior at the University of Michigan became the school’s 29th Rhodes Scholar since the awards were established in 1902. (A4)

💻 Toyota and Cisco have partnered to install free Wi-Fi at public sites in the region, including in Ann Arbor and Ypsilanti. (A4)

Good to know:

🌯 Vegan Kerrytown joint Detroit Street Filling Station expanded into the space next door. The owner said it could become a private dining space or intimate music venue. (A4)

🍪 Have kids ages 8 and up? Love holiday cookies? This local cooking school for kids will be hosting holiday cookie classes online for the whole family. (A4)

🎅 Santa’s Mailbox will return to Main St. this year. From Nov. 28-Dec. 14, write a letter to Santa with a return address and you will receive a response. (A4)

🤝 Tuesday is Giving Tuesday. The annual Rockin’ for the Hungry fund drive by Food Gatherers, ann arbor’s 107one and Kroger will kick off virtually on Tuesday, as will Ann Arbor Summer Festival’s campaign which will feature free performances by Michigan-based artists throughout the day. (A4)

Feature interview of the week:

“We had to pivot to something that is ironic for us, because the whole gist of Literati is that it is a community bookstore that

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fitness

Many UK fitness venues may not survive winter Covid closures, say bosses | Business

Many hundreds of gyms and swimming pools will go out of business this winter if new post-lockdown restrictions being considered for England force them to remain closed, industry leaders have warned.

Huw Edwards, the chief executive of ukactive, said the government was thought to be considering keeping gyms and pools closed as part of a tradeoff for reopening other parts of the economy, such as pubs and restaurants, in December.

The prime minister is due to make a statement setting out a new system of tiers, potentially with a tougher top level. Pubs and restaurants have demanded a week’s warning of new rules that would kick in after the English lockdown ends on 2 December.

The UK’s 7,000 gyms, pools and leisure centres have sought to be reclassified as essential services vital to public health. The move is being debated by MPs on Monday after a petition attracted more than 600,000 signatures.

Gyms are currently shut in England and parts of Scotland, and are due to close in Northern Ireland on Friday. To further penalise the fitness industry would be a “political choice”, Edwards said as there was “no science” to support the idea that its venues were a source of infection.


Public Health England has also warned that any respite at Christmas would be paid for with tough restrictions afterwards. Shutdowns in January and February would be even more damaging for gyms, as it is their busiest period with Britons undertaking new year fitness regimes.

Edwards said having to shut again in the new year would be another hard blow for businesses. “Missing out on those months would be devastating, and we could end up losing up to 20% of all facilities if there is a sustained period of closure.”

About two-thirds of gyms and leisure centres in England are in private hands, with the 2,116 council-owned sites typically run by charitable trusts on their behalf. While the big chains have been bailed out by deep-pocketed investors, the operators of public facilities, which are often providing services for less affluent communities, are struggling.

Last week, GLL, the UK’s biggest leisure trust, which has more than 270 leisure centres – including the Queen Elizabeth Olympic Park venues – on its books, announced that Oasis, the Swindon leisure centre that gave one of the UK’s biggest bands its name, was closing. Other centres, including sites in Preston and Newcastle, have already shut.

Mark Sesnan, the GLL chief executive, said it had used up its £20m rainy-day fund during the first quarantine. The Oasis centre, he said, relied “on getting a lot of people through the door. The business model doesn’t work under social distancing and it doesn’t work when you are shut. The costs are unsustainable.”

Sesnan is worried the government will decide gyms and pools can’t open because it sees the industry as “easy pickings”. Public leisure facilities were “very vulnerable,” he said. “Furlough covers 80% of the staff costs, but that is only half of our costs and the

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fitness

Smart Fitness Device Market Research Expansion (2020-2029) Including COVID-19 Pandemic Business Impact | Apple Inc., Xiaomi

The MarketWatch News Department was not involved in the creation of this content.

Nov 20, 2020 (WiredRelease via Comtex) —
A consciously conceived and designed business intelligence report titled Global Smart Fitness Device market 2020 by Manufacturers, Type, and Application, Forecast to 2029 by MarketResearch.biz discloses a succinct analysis of the regional spectrum, market size, and revenue forecast about the market. This report sheds light on the vital developments along with other events happening in the global Smart Fitness Device market which is marking on the enlargement and opening doors for outlook growth in the coming years.

This is the latest report, covering the current COVID-19/Corona Virus pandemic impact on the market which has affected every aspect of life globally. This has brought along several changes in market conditions and the Business areas. The rapidly changing market scenario and initial and future assessment of the impact are covered in the Smart Fitness Device market report. 

For All-Inclusive Information: Download a FREE sample copy of Smart Fitness Device Market Report Study 2020-2029 at https://marketresearch.biz/report/smart-fitness-device-market/request-sample

(Our FREE SAMPLE COPY of the report gives a brief introduction to the research report outlook, list of tables and figures, Impact Analysis of COVID-19, TOC, an outlook to key players of the market and comprising key regions.)

Competitive Analysis:

The major companies are exceedingly focused on innovation in Smart Fitness Device production technology to enhance ledge life and efficiency. The best long-term development path for Smart Fitness Device market can be caught by guaranteeing financial pliancy to invest in the optimal strategies and current process improvement.

Key manufacturers are included based on the company profile, sales data and product specifications, etc: Apple Inc., Xiaomi, Garmin Ltd, Jawbone, LG Electronics, Samsung Electronics Co., Ltd, Sony Mobile Communications Inc., MAD Apparel, Inc., Sony Corporation, Nike Inc.

Each manufacturer or Smart Fitness Device market player’s growth rate, gross profit margin, and revenue figures is provided in a tabular, simple format for few years and an individual section on Smart Fitness Device market recent development such as collaboration, mergers, acquisition, and any new service or new product launching in the market is offered.

Smart Fitness Device Market Segmentation Outlook By product, type, and region:

Global smart fitness device market segmentation by product:
Smartwatch
Wristband
Smart clothing
Smart shoes
Bike computers
Others

Global smart fitness device market segmentation by type:
Head-wear
Torso-wear
Hand-wear
Leg-wear
Bike mount

Download Now And Browse Complete Information On The COVID 19 Impact Analysis On Smart Fitness Device Market: https://marketresearch.biz/report/smart-fitness-device-market/covid-19-impact

Regional Analysis:On the idea of geography, the Smart Fitness Device Market report covers statistics for a couple of geographies inclusive of, North America (U.S., Mexico, Canada) South America (Argentina, Brazil) The Middle East & Africa (South Africa, Saudi Arabia) Asia-Pacific (China, Japan, India, Southeast Asia) Europe (U.K., Spain, Italy, Germany, France, Russia)

In addition, The following years considered for this study to forecast the global Smart Fitness Device market size are as follows:

– Actual Year: 2019

– Estimated Year: 2020

– Forecast Year: 2020–2029

Some

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medicine

Schwazze, Formerly Operating as Medicine Man Technologies, Inc., Provides Business Update and Announces Strong Third Quarter 2020 Financial Results

DENVER–(BUSINESS WIRE)–Schwazze, formerly operating as Medicine Man Technologies Inc. (OTCQX:SHWZ) (“Schwazze ” or “the Company”), today provided a business update and announced strong financial results for its third quarter ended September 30, 2020.

Justin Dye, Chairman and Chief Executive Officer of Schwazze shared, “We are pleased with our progress in the third quarter. We continued to grow revenue and meaningfully narrow our net loss. Our third quarter performance demonstrates the team’s ability to implement our operating playbook and successfully integrate strategically attractive and accretive acquisitions such as Mesa Organics and Purplebee’s, which have proven to be an excellent strategic fit, into our operations.”

Dye continued, “We are eager to complete our acquisitions of Star Buds’ 14 Colorado locations during the fourth quarter. Star Buds is one of the most recognized and successful retail cannabis operators in North America. These acquisitions position us to become a cannabis leader in Colorado by combining their industry expertise with our best-in-class playbook. Together, we are creating the next era of cannabis that lowers the barrier of acceptance for mainstream America and accelerates innovation in health, happiness and quality of life for consumers.”

Business Update

  • On November 5, 2020, the Company announced that it has received satisfactory proof of funds acknowledgement from Star Buds in anticipation of closing the pending transactions. This acknowledgment enables companies to begin preparing for a fourth quarter 2020 closing of the acquisitions of 13 retail operations located throughout the Colorado front-range and one cultivation facility in Denver.
    • Star Buds is one of the most recognized and successful retail cannabis operators in North America based on revenue-per-location and profit. Upon completion of this transaction, the Company will be one the first publicly traded companies with full seed to sale operations in Colorado consisting of 17 dispensaries, manufacturing, and cultivation.
    • Based on the consolidated, unaudited 2019 results the Company received from Star Buds, these acquisitions collectively earned approximately $50M in revenue with a strong EBITDA margin.
    • The proforma revenue for the combined companies for 2020 will be approximately $90M and the combined companies will be profitable and cash flow positive after the completion of the acquisition.
  • On September 9, 2020, the Company announced that Nirup Krishnamurthy, Chief Integration and Information Officer, was named Chief Operating Officer, and Jeff Garwood, former GE executive, was appointed to the Schwazze Board of Directors.
    • Nirup Krishnamurthy has since assumed oversight of Schwazze’s business units including retail, manufacturing, cultivation, wholesale sales, and marketing to drive operational excellence throughout field operations. He has also continued to be responsible for the alignment and prioritization of the ongoing integration of the Company’s acquisitions and for driving technology innovation across the organization. Krishnamurthy joined Schwazze earlier this year, bringing more than 25 years of experience in operations, innovation, technology, integration and M&A at Fortune 500 companies including United Airlines, Northern Trust Bank and former grocery retailer The Great Atlantic & Pacific Tea Company (A&P).
    • Jeff Garwood is a recognized visionary business leader bringing 30 years of extensive experience across
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medicine

The best medicine | Chicago Business & Financial News & Analysis

Abby Wagner said “Yes, And” when she took a job at Second City on a whim nearly 13 years ago. Since then, she’s risen from an intern in the accounting department all the way to the vice presidential level, where she oversees Second City’s training centers in Chicago, Los Angeles, and Toronto. She also attended Loyola University Chicago’s Quinlan School of Business, earning both an MBA and a bachelor’s degree from Loyola.

Though stationed in the back-of-the-house, Wagner has nonetheless internalized the improv performer’s credo. Expanding the company’s physical spaces and special projects requires that she “leap and leap fast and leap without fear. You just go for it.”

Such was the case this past March, when it became abundantly clear that Second City would need to temporarily shutter its theaters and the classes that usually take place inside. It was a frightening moment for the world in general and the arts in particular.

Wagner’s team mobilized quickly in those hectic spring days. Second City had offered virtual writing classes for close to 10 years. Could they move their improv classes online, too? “What we couldn’t do was just take what we do and put it on video. That doesn’t work,” Wagner says. “We had to really think through what we’re delivering, the time frame in which we’re delivering it, and then change all the curriculum.”

In the span of a week, 200 instructors ran hundreds of mock classes on Zoom, adjusting to life behind a laptop with their fellow comics serving as classroom guinea pigs. They recreated, as best they could, the ingredients that make collaborative performance so invigorating. “We could have sat around, as artists love to do, posturing on what works and doesn’t,” Wagner says. “Instead, we just went into beta mode.”

For the time being, the Second City Training Center is the company’s core business. Over 1,000 people per week are logging on to laugh. Virtual coaching is even available for those in search of personalized feedback. Wagner, in turn, learned not to make assumptions about how quickly people can adapt, and how eager they are for honest, creative connection.

Wagner is consistently touched by the notes of appreciation that flood in—Second City is both a beacon and a desperate lifeline. And she’s convinced that Internet improv will stick around long after her training centers resume normal operations. As it turns out, a lot of students taking these classes don’t live in Chicago or Hollywood. “We’ve tapped into this whole world of people who want to learn comedy,” Wagner says. “We’re not going to walk away from that when we’re back in our buildings.”

Learn about Loyola University Chicago’s graduate business programs, including the Next Generation MBA.

Source Article

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fitness

Business Insider’s top advertising and media stories for November 13

Hi! Welcome to the Insider Advertising daily for November 13. I’m Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at [email protected]

First: We are looking for nominations for the top PR firms in the tech industry. Nominations are open until November 18.

Today’s news: L’Oréal’s US chief marketing officer Gretchen Saegh-Fleming leaves for at-home fitness startup Hydrow, inside WarnerMedia’s huge layoffs, and how Jennifer Prosek became a star in financial PR.


gretchen



L’Oreal


L’Oréal’s US CMO has jumped to at-home fitness startup Hydrow, which just raised $25 million as it aims to take on Peloton and Mirror

Read the full story here.


WarnerMedia CEO Jason Kilar

Jason Kilar.

WarnerMedia


Inside WarnerMedia as huge layoffs hit the company and speculation swirls around the futures of CNN and HBO Max

Read the full story here.


Jennifer Prosek, managing partner of Prosek Partners

Jennifer Prosek, managing partner of Prosek Partners, speaks at the Page Spring Seminar in 2015.

Page


Inside the rise of Jennifer Prosek, who went from upstart to financial public relations juggernaut who spins for clients like Goldman Sachs and Bridgewater Associates

Read the full story here.


More stories we’re reading:

 Thanks for reading and see you on Monday! You can reach me in the meantime at [email protected] and subscribe to this daily email here.

— Lauren

Source Article

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medicine

Precision Medicine Market Comprehensive and Analytical Business Analysis, Forecast Till 2029

Pune, Maharashtra, India, November 10 2020 (Wiredrelease) MarketResearch.Biz :Precision Medicine Market Overview:

The report provides each quantitative and qualitative information on the global Precision Medicine market for the period of 2020 to 2029. Given the debilitating effect of COVID-19 (Coronavirus) on the Precision Medicine market, groups are vying for opportunities to stay afloat inside the market landscape. Gain access to our present-day research analysis on COVID-19 related to the Precision Medicine market and understand how market vendors are adopting new strategies to mitigate the effect of the pandemic.

This research report primarily based on the Precision Medicine market and covers Market Study Report includes current and upcoming industry trends further to the global spectrum of the Precision Medicine market that includes distinct regions. Likewise, the report additionally expands on elaborate information concerning contributions by way of key vendors, demand, and deliver evaluation as well as market proportion boom of the Precision Medicine industry.

For Better Understanding, Request A FREE Pdf Sample Copy Of Precision Medicine Market [email protected] https://marketresearch.biz/report/precision-medicine-market/request-sample

(Our FREE SAMPLE COPY of the report gives a brief introduction to the research report outlook, TOC, list of tables and figures, an outlook to key players of the market and comprising key regions.)

Key manufacturers of Precision Medicine Market:

Some of the key players inside the Precision Medicine market are Intomics A/S, Ferrer Incode, Nanostring Technologies Inc, Tepnel Pharma Services, Pfizer Inc, Novartis AG, Teva Pharmaceuticals, Merck Co. Inc, Qiagen N.V., Quest Diagnostics.

Precision Medicine Market Segmentation:

Global precision medicine market segmentation, by technology: Next Generation Sequencing Bioinformatics Drug Discovery Technologies Big Data Analytics Companion Diagnostic Global precision medicine market segmentation, by therapeutic area: Oncology Immunology Neurology Cardiology Infectious disease Others (Respiratory, Rare diseases)

Download Now And Browse Complete Information On The COVID 19 Impact Analysis On Precision Medicine Market: https://marketresearch.biz/report/precision-medicine-market/covid-19-impact

Precision Medicine Market: Regional Overview

By geography, the Precision Medicine market can be segmented into North America, Latin America, Western Europe, Eastern Europe, China, Japan, SEA others in Asia Pacific and Middle East Africa. Among these regions, the North America Precision Medicine market is anticipated to dominate the worldwide Precision Medicine market throughout the forecast length. The Asia Pacific (such as Japan and China) Precision Medicine market and the Europe Precision Medicine market are predicted to follow the North America Precision Medicine market within the global Precision Medicine market in phrases of revenue. The China Precision Medicine market is predicted to showcase the highest boom charge throughout the forecast length. The Latin America Precision Medicine market is additionally anticipated to witness a vast growth price throughout the forecast period.

The studies report serves a thorough assessment of the Precision Medicine market and carries thoughtful insights, facts, historical data, and statistically supported and industry-validated market statistics. Furthermore, it carries projections using a suitable set of assumptions and methodologies. The studies report provides analysis and information consistent with Precision Medicine market segments which include technology, therapeutic area, and region.

Any Query? Feel Free To Enquire Here: https://marketresearch.biz/report/precision-medicine-market/#inquiry

Report Highlights:

Detailed overview of

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fitness

This is the ‘biggest mistake’ business owners make

According to Alberto Perlman, co-founder and CEO of Zumba Fitness, the “biggest mistake” entrepreneurs make is thinking they “know more than their customer,” he tells CNBC Make It.



a man holding a racket: Alberto Perlman, co-founder and CEO of Zumba Fitness speaking at Iconic L.A. on Sept. 27th, 2017.


© Provided by CNBC
Alberto Perlman, co-founder and CEO of Zumba Fitness speaking at Iconic L.A. on Sept. 27th, 2017.

Perlman has spent nearly two decades building Zumba’s global brand (in 2012, The New York Times reported Zumba was valued at $500 million after Insight Venture Partners and the Raine Group invested in the company). And throughout, he has listened to and used customer feedback as a tool to further its success.

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“You have to always be listening, and listening between the lines, to your customer,” Perlman says.

When customers share what they’re “frustrated with, struggling with, and what they love” about a business, owners should use the feedback to their advantage, he says.

“You can start connecting dots, and that’s how you create and solve their problem,” because to be successful in business, entrepreneurs must be good at problem solving, Perlman says. “It’s about falling in love with the problem that you’re trying to solve, finding a solution for it and being passionate about it.”

Perlman himself is “constantly” learning from and listening to customer feedback, he says, which has helped Zumba over the years.

For example, Zumba, originally a dance workout, launched Strong Nation, a high intensity interval training (HIIT) program, in 2016 after customers expressed interest in the HIIT trend.

“We saw that a lot of people wanted to do HIIT training,” Perlman said. As a result, “Strong Nation [has] been growing like a weed.”

Listening to customers also helped Zumba thrive amid the Covid-19 pandemic.

The fitness industry was one of the hardest hit due to the coronavirus’ spread. Fitness clubs forced to close faced $10 billion in revenue lost as customers cancelled their memberships and at least 500,000 employees were furloughed, according to a survey by investment bank Harrison Co. conducted in April.

Like gyms and other exercise brands, Zumba pivoted once stay-at-home orders were mandated. While Zumba is typically licensed and used by gyms for in-person, group classes, Perlman and his team launched an online platform for customers to take virtual Zumba classes with trainers.

Almost every week since its launch, “we keep updating it [with] new features” based on customer and trainer feedback, Perlman says, which is “driving more people to the instructor’s classes.” As a result, “instructors generate more income, reach more people and have more students,” despite the pandemic woes. Perlman declined to give any revenue numbers.

Perlman is not alone in extoling the importance of what customers have to say – Jeff Bezos, founder and CEO of Amazon has built his company around it.

In 1994, Bezos started Amazon as an online bookstore, but shifted to become “the everything store” after he emailed 1,000 random customers asking for feedback.

“Much of what we build at Amazon Web Services is based on listening to customers,” Bezos wrote in his 2018 letter

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fitness

Zumba Fitness CEO on the ‘biggest mistake’ business owners make

According to Alberto Perlman, co-founder and CEO of Zumba Fitness, the “biggest mistake” entrepreneurs make is thinking they “know more than their customer,” he tells CNBC Make It.

Perlman has spent nearly two decades building Zumba’s global brand (in 2012, The New York Times reported Zumba was valued at $500 million after Insight Venture Partners and the Raine Group invested in the company). And throughout, he has listened to and used customer feedback as a tool to further its success.

“You have to always be listening, and listening between the lines, to your customer,” Perlman says.

When customers share what they’re “frustrated with, struggling with, and what they love” about a business, owners should use the feedback to their advantage, he says.

“You can start connecting dots, and that’s how you create and solve their problem,” because to be successful in business, entrepreneurs must be good at problem solving, Perlman says. “It’s about falling in love with the problem that you’re trying to solve, finding a solution for it and being passionate about it.”

Perlman himself is “constantly” learning from and listening to customer feedback, he says, which has helped Zumba over the years.

For example, Zumba, originally a dance workout, launched Strong Nation, a high intensity interval training (HIIT) program, in 2016 after customers expressed interest in the HIIT trend.

“We saw that a lot of people wanted to do HIIT training,” Perlman said. As a result, “Strong Nation [has] been growing like a weed.”

Listening to customers also helped Zumba thrive amid the Covid-19 pandemic.

The fitness industry was one of the hardest hit due to the coronavirus’ spread. Fitness clubs forced to close faced $10 billion in revenue lost as customers cancelled their memberships and at least 500,000 employees were furloughed, according to a survey by investment bank Harrison Co. conducted in April.

Like gyms and other exercise brands, Zumba pivoted once stay-at-home orders were mandated. While Zumba is typically licensed and used by gyms for in-person, group classes, Perlman and his team launched an online platform for customers to take virtual Zumba classes with trainers.

Almost every week since its launch, “we keep updating it [with] new features” based on customer and trainer feedback, Perlman says, which is “driving more people to the instructor’s classes.” As a result, “instructors generate more income, reach more people and have more students,” despite the pandemic woes. Perlman declined to give any revenue numbers.

Perlman is not alone in extoling the importance of what customers have to say – Jeff Bezos, founder and CEO of Amazon has built his company around it.

In 1994, Bezos started Amazon as an online bookstore, but shifted to become “the everything store” after he emailed 1,000 random customers asking for feedback.

“Much of what we build at Amazon Web Services is based on listening to customers,” Bezos wrote in his 2018 letter to shareholders. “It’s critical to ask customers what they want, listen carefully to their answers, and figure out a plan to provide

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