Developing a working script is one of the essential elements of any health insurance telemarketing strategy. While many companies that provide telecommerce have scripts available its advised that you create your own script, at least as a reference so you are getting the qualified prospects you want. There are many reasons behind this including:
- You understand your prospects and their needs much better than another script creator ever will.
- General scripts might have been used by the competition and potential customers could have previously heard them.
- The script will be designed to generate qualified prospects you want, and will not include extra questions which are irrelevant to your needs.
Even though it is important to use a script made just for you there are a number of approaches that can be used to enhance sales.
- Uncomplicated scripts are generally the most effective telecommerce scripts. The prospect has to know why you’re calling and why they should be interested within several second of getting on the phone.
- Get to the point promptly, do not go with your entire sales pitch on a cold call, stick with the essentials.
- Keep the goal of the call in mind when creating the script. If you are generating a lead or setting an appointment that should be the objective of the call. Nothing else should be included.
Here is a basic script outline you can follow:
Hi, This is NAME with XXX Insurance Company and we are a local health insurance broker here in your city and we specialize in saving individuals like you a lot of money and improve your medical coverage. With all of our plans you get to keep all your current doctors!
Rebuttals to common questions:
- This isn’t a sales call, we just want to verify some of your information and get out a free quote that can save you money on health insurance.This will only take a couple minutes and could save you thousands of dollars.
I just need to ask you a couple quick questions so we can make sure you are qualified and get you out the lowest rate quotes with the best coverage possible:
- Are you currently insured?
- (If yes) who do you currently buy your health insurance from?
- What is your age?
- Do you use tobacco?
- Is there anyone else to be covered with you on the quote? (Wife or kids)
- What is the best email to send the quotes to?
Thanks for your time. We’ll have one of our agents call you back with an updated health insurance quote, have a great day!
Once you have your script finished its not set in stone. It can require some changes based on the telemarketer’s feedback to get things running smoothly after the calls start to be made. Its also important to write rebuttals for frequently asked questions that callers might be asked.…Read More
As the ABIM internal medicine certification exam approached, we received a large number of emails from our subscribers asking for suggestions on the best way to study for the boards. The truth is there is no one path to success though there are certainly ways to increase your likelihood of passing. Regardless of whether you are preparing for board certification or trying to achieve maintenance of certification (MOC), the best tried and true overall method is to “study early and study often.” Below we lay out possible strategies and tactics (in no particular order) for passing the ABIM board exam:
1. Know the basics of the internal medicine board exam
This is obvious but a lot of people simply don’t review this prior to starting their exam preparation and instead rely on their ABIM study source of choice to provide the information.
- Review the ABIM exam blueprint and understand the topics covered on the exam
- A large percentage (33%) of the exam is comprised of Cardiovascular Disease, Gastroenterology, and Pulmonary Disease
- Over 75 percent are based on patient presentations – most take place in an outpatient or emergency department; others are primarily in inpatient settings such as the intensive care unit or a nursing home.
- While it’s not a big part of the exam, be prepared and expect to interpret some pictorial information such as electrocardiograms, radiographs, and photomicrographs (e.g., blood films, Gram stains, urine sediments).
2. Use the in-training exam as a starting gauge
If you are a resident, the Internal Medicine in-training exam is a good starting point to see where you stand. It’s simply that – a barometer of where you stand. It will give you an idea where you may be weak and where you may be pretty strong. It will also give you an idea of how you compare with your peers. Don’t alter your ABIM study plan simply based on it but it does give you an early metric of the areas you need to focus on.
3. Get a study guide to prepare for the ABIM exam
It’s important to have a good study guide that is tailored for the exam. Some of the more popular and effective guides we’ve come across are the MedStudy Internal Medicine Board Review books and Harrison’s Principles of Internal Medicine Board Review.
4. Join a study group
Study groups, if utilized properly, are particularly effective because they allow you to learn from your colleagues and other exam takers. Oftentimes, people will form study groups with their colleagues (ideally limited to 3-4 people) at their residency program. Tactics to use in ABIM study groups may include:
- Focus on a new internal medicine category by week. For example, focus one week on cardiology and the next on pulmonary care. The exam can be broken into a dozen or so categories (see the ABIM exam blueprint). The majority of the subspecialty questions on the Internal Medicine board exam will focus on cardiology, gastroenterology, and pulmonary care. However, do not neglect