Company 

health

Company Profile for Guided Therapeutics, Inc.

Guided Therapeutics, Inc. (OTCQB: GTHP) has developed a rapid and painless testing platform for the early detection of disease based on its patented biophotonic technology that utilizes light to detect disease at the cellular level. The company’s first product, LuViva™, is a non-invasive device used to detect cervical disease instantly and at the point of care. In a multi-center clinical trial, with women at risk for cervical disease, LuViva was able to detect cervical cancer up to two years earlier than conventional tests. LuViva is designed to provide an objective result at the point-of-care, thereby improving the management of cervical disease: www.guidedinc.com.

Company:

Guided Therapeutics, Inc.

 

 

Headquarters Address:

5835 Peachtree Corners East

 

Suite B

 

Norcross, GA 30092

 

 

Main Telephone:

770-242-8723

 

 

Website:

www.guidedinc.com

 

 

Ticker/ISIN:

GTHP(OTCQB)/US40171F1057

 

 

Type of Organization:

Public

 

 

Industry:

Medical Devices

 

 

Key Executives:

CEO: Gene Cartwright

 

COO: Mark Faupel

 

 

Investor Relations

 

Contact:

Mark Faupel

Phone:

770-242-8723

Email:

mfaupel@guidedinc.com

 

View source version on businesswire.com: https://www.businesswire.com/news/home/20201026005704/en/

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medicine

Popular scrubs company generates backlash from women in medicine and DOs after insensitive video

A popular scrubs company offended DOs and women in medicine alike with a video that appeared to mock doctors of osteopathic medicine, or DOs, and women health care professionals.



a woman holding a cell phone: A now-deleted video, seen above, shared by scrubs company FIGS offended women in medicine and doctors of osteopathic medicine who said it misrepresented women health care professionals and DOs alike.


© from FIGS
A now-deleted video, seen above, shared by scrubs company FIGS offended women in medicine and doctors of osteopathic medicine who said it misrepresented women health care professionals and DOs alike.

FIGS, a scrubs start-up, apologized for the video and pledged to donate $100,000 to the American Osteopathic Association, an organization for DOs, after the video generated backlash among Twitter’s vibrant medical community.

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In the now-deleted video, which was meant to show how one of its pairs of women’s scrub pants looked in action, a bespectacled model played a DO and pretended to scan through the book “Medical Terminology for Dummies,” which she held upside down.

On Twitter, a handful of women health care professionals and DOs quickly criticized the video’s contents and FIGS for producing it.

Brenna Hohl, a first-year medical student from North Carolina, told CNN she found the ad disrespectful, particularly as health care workers face the brunt of coronavirus exposure.

“In the midst of a pandemic, we should be supporting and building up our health care workers, not bringing them down like this,” she said.

She tweeted a response to the video, in which she said “the disrespect for female physicians and DOs exhibited in this ad … is unforgivable.

After addressing the video briefly in two now-deleted tweets, FIGS co-founders Heather Hasson and Trina Spear apologized for publishing the video, which they said was “offensive” and “particularly disparaging” to women in medicine and DOs.

“Our mission at FIGS has always been to empower medical professionals,” the co-founders said in a statement to CNN. “Beyond a lapse in judgment, the bottom line is — our processes at FIGS failed. We are fixing that now. It will never happen again.”

Some women in medicine say video was harmful

FIGS largely caters to young women in the medical profession (though it sells men’s scrubs, too) and is popular among medical students who often serve as brand ambassadors. The company touts its line as the comfortable and fashionable alternative to the “boxy, scratchy, uncomfortable” scrubs of yore.

But some women in health care said they are turned off by the brand after the video.

Dr. Agnieszka Solberg, a radiologist and internal medicine physician in Bismark, North Dakota, has called for a boycott of the brand for its depiction of women and DOs.

“The ‘silly and dumb, but sexy’ look in ads and other media contributes to harmful gender stereotypes,” she told CNN. “When girls see this, they start feeling like this is what is ‘cool,’ and start yearning to be like this.”

In a tweet, Solberg criticized the brand for portraying DOs as less competent than MDs, or doctors of medicine.

The American Osteopathic Association says there’s a harmful stigma toward DOs, who make up 11% of the physician workforce. Both DOs and MDs are

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fitness

Fitness tech company JAXJOX raises $10M as it gets ready to ship AI-enabled workout system

The JAXJOX InteractiveStudio exercise system. (JAXJOX Photo)

JAXJOX, the Redmond, Wash.-based fitness technology company, has raised $10 million in a new funding round to help pay for the research and development of its signature InteractiveStudio workout equipment.

The Series A round included investors Dowgate Capital Ltd. and entrepreneur Nigel Wray, and brings total funding to $17 million for the 3-year-old company.

JAXJOX is getting set to release its InteractiveStudio smart gym, a home fitness system that includes digitally adjustable weights, AI-enabled connected tech built into the equipment, and live and on-demand classes.

With connected tech built into individual pieces of free-weight equipment, such as a smart kettlebell, users don’t have to stand a certain distance from a screen to have form and motion tracked.

“By monitoring performance metrics and using AI, we can give users a more holistic view of their health and provide recommendations on improving their wellbeing,” founder and CEO Stephen Owusu said in a news release. “We believe that, for users, tracking power generated while lifting will become as important as tracking your heart rate while running.”

The InteractiveStudio is available for pre-order on the JAXJOX website and retails for $2,199 with a $39 monthly subscription. The system will also sell as part of an exclusive retail partnership this fall with Best Buy.

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medicine

FIGS ad: Popular scrubs company generates backlash from women in medicine and DOs after insensitive video

FIGS, a scrubs start-up, apologized for the video and pledged to donate $100,000 to the American Osteopathic Association, an organization for DOs, after the video generated backlash among Twitter’s vibrant medical community.

In the now-deleted video, which was meant to show how one of its pairs of women’s scrub pants looked in action, a bespectacled model played a DO and pretended to scan through the book “Medical Terminology for Dummies,” which she held upside down.

On Twitter, a handful of women health care professionals and DOs quickly criticized the video’s contents and FIGS for producing it.

Brenna Hohl, a first-year medical student from North Carolina, told CNN she found the ad disrespectful, particularly as health care workers face the brunt of coronavirus exposure.

“In the midst of a pandemic, we should be supporting and building up our health care workers, not bringing them down like this,” she said.

She tweeted a response to the video, in which she said “the disrespect for female physicians and DOs exhibited in this ad … is unforgivable.

After addressing the video briefly in two now-deleted tweets, FIGS co-founders Heather Hasson and Trina Spear apologized for publishing the video, which they said was “offensive” and “particularly disparaging” to women in medicine and DOs.

“Our mission at FIGS has always been to empower medical professionals,” the co-founders said in a statement to CNN. “Beyond a lapse in judgment, the bottom line is — our processes at FIGS failed. We are fixing that now. It will never happen again.”

Some women in medicine say video was harmful

FIGS largely caters to young women in the medical profession (though it sells men’s scrubs, too) and is popular among medical students who often serve as brand ambassadors. The company touts its line as the comfortable and fashionable alternative to the “boxy, scratchy, uncomfortable” scrubs of yore.

But some women in health care said they are turned off by the brand after the video.

Dr. Agnieszka Solberg, a radiologist and internal medicine physician in Bismark, North Dakota, has called for a boycott of the brand for its depiction of women and DOs.

“The ‘silly and dumb, but sexy’ look in ads and other media contributes to harmful gender stereotypes,” she told CNN. “When girls see this, they start feeling like this is what is ‘cool,’ and start yearning to be like this.”

In a tweet, Solberg criticized the brand for portraying DOs as less competent than MDs, or doctors of medicine.
The American Osteopathic Association says there’s a harmful stigma toward DOs, who make up 11% of the physician workforce. Both DOs and MDs are trained physicians who are licensed by the same accrediting body. (The main difference is that DOs receive additional training in “whole-body” techniques, as holistic physicians.)

YouTube influencer and family physician Dr. Mike Varshavski encouraged medical students to stop wearing scrubs from the brand.

“They’re willing to put women down; they’re willing to put DOs down to make more money,” the DO said in a
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