NEW DELHI: Indian goalkeeper Aditi Chauhan, who founded the She Kicks Football Academy in 2018 to provide a platform for female players to achieve their goals in professional football, has announced two online sports coaching and fitness programs for boys and girls.
The online programs, which are designed by Aditi, include ‘Score from Home’ (for football aspirants) and ‘Sweat It’ (for everyone looking to lead a healthy lifestyle).
Each of the sessions will be planned and conducted by trained professionals in the field and will be carried out through video conferencing tools. Aditi will be closely monitoring both the programs to ensure that the best quality services are provided.
The batch for each of the programs will comprise of 15 individuals and WhatsApp groups will be created for regular feedback and for various important notifications and downloadable content to be shared.
Feedback will be taken from the participants every week to ensure the quality of the programs. Both programs have no age limit. The sessions which will be one hour long will be organised on Wednesdays and Fridays.
Speaking on the programs, Aditi, who is represented by sports marketing firm Baseline Ventures said, “Maintaining fitness is crucial for everyone and therefore we have decided to organise two programs with one catering to individuals who want to learn the game of football and the other catering to participants who are looking to keep fit and healthy without concentrating on any specific sport.”
“After my friends and family came to me for guidance regarding health and fitness, I realised that many people want to be aware of the ways of leading a sustainable long-term healthy lifestyle and therefore we decided to create the Sweat It program for one and all,” she added.
It’s been easy to gain the Covid-15 during the lockdown, and now that things are slowly opening back up, people are looking for new ways to shed the extra pounds that may have accumulated. Caliber is the fitness coaching platform that offers strength training, nutrition guidance, and a personal fitness coach that’s accessible via text and video messaging to keep you on track. By pairing Caliber members with fitness experts, Caliber solves the biggest hurdle in getting into and staying in shape – accountability. Members can choose to pay monthly or through a 3 to 6-month subscription and coaches on the platform can supplement their income that comes from training in person.
AlleyWatch caught up with Cofounder and CEO Jared Cluff to learn more about the genesis for the business, how the public’s perception of working out outside of the gym completely flipped, and the company’s recent funding round.
Who were your investors and how much did you raise?
We raised $2.2M for our Seed round. The round was led by Patricia Nakache at Trinity Ventures based in the Bay Area, with participation from Gaingels, based here in New York.
Tell us about the product or service that Caliber offers.
Caliber is the future of fitness coaching. We are a comprehensive, fully remote fitness coaching platform that combines a strength-based training methodology with expert human coaching to help our members achieve their fitness goals regardless of their age, experience level, or access to equipment.
Coaching takes place via the Caliber app, where our members can access their personalized training and nutrition plan, interact 1-on-1 with their coach via text and video messaging, complete their workouts and record their body stats, develop healthy habits through weekly Caliber Lessons, and monitor their progress via their Caliber Strength Metrics.
What inspired the start of Caliber?
It’s bizarre, my cofounders and I all share the same story of walking into a gym for the first time as scrawny teenagers, witnessing a bunch of red-faced, grunting dudes stomping around and glaring at each other… and immediately hightailing it out of there.
Yet despite that formative and slightly terrifying first encounter with the gym, we’ve all grown to incorporate fitness – and strength training in particular – as a foundational part of our lives. The research backs it up, too. Training for strength is one of the most beneficial forms of exercise. Recent studies have proven a link between muscle mass and lifespan and have shown that regular strength training can reduce the risk of heart disease by 80% or more. In addition to improving your cardiovascular health and your longevity, strength training can have a dramatic impact on your mood. We each can’t start our day without some form of workout, and we’re passionate about sharing the benefits of regular training to people who haven’t yet experienced these benefits firsthand.
At this stage in life for me and my cofounders, it’s not about the aesthetics of being fit, but rather about helping our members
Trainerize Launches New On-demand and Live Video Coaching Features, Empowers Personal Trainers and Clubs to Lead the Next Wave of Digital Fitness
Video coaching features keep human connection at the heart of online training, proving a must-have for fitness businesses during the pandemic and beyond
Discover Trainerize’s Video Coaching Features
Trainerize launches new on-demand and live video coaching features designed to help fitness clubs and personal trainers engage their clients in new ways both during the pandemic and beyond.
VANCOUVER, British Columbia, Oct. 19, 2020 (GLOBE NEWSWIRE) — As the leading client engagement app for personal trainers, studios, and clubs, Trainerize is upping the virtual training game with two all-new video features: on-demand video workouts and live 1-on-1 video call appointments.
In the face of gym closures in early 2020, Trainerize moved the fitness industry online, setting up trainers and gyms to train clients and engage members remotely. As the pandemic continues, fitness businesses need to continue to evolve to ensure long-term success, and Trainerize will be there to help make that happen.
With all-new video training features, Trainerize continues to elevate the human connection central to the platform and emphasize their focus on client engagement. Trainers can now provide video training, on-demand classes, and one-on-one video calls within the Trainerize ecosystem.
These new video features offer the most human experience possible, says Trainerize co-founder and Managing Director, Sharad Mohan. “To me, video is the most engaging medium available beyond face-to-face interactions. For us, the relationship between a trainer and their client, and the personalization, accountability, and motivation it enables, is a crucial part of a successful fitness journey.” With these new features, trainers and coaches can provide face-to-face interactions to their clients, safely and conveniently.
On-demand video workouts
With on-demand video workouts, Trainers and studios can transform their clients’ fitness routines by building libraries of video content—accessible by paying clients anytime, anywhere. Perfect for instructor-led workouts or classes, clients get to feel like their trainer is right there with them, whether they’re at the gym or working out in their living room.
For trainers looking to build on-demand, subscription-style business models, on-demand video will power a self-selecting experience for their clientele. The client can browse through the trainer’s offering and choose the workout that appeals most to them.
1-on-1 live video call appointments
Thanks to 1-on-1 video call appointments, trainers can move consultations and assessments to a virtual format, allowing convenient, efficient check-ins that keep trainers and clients connected. This feature also enables 1-on-1 video coaching sessions. Remote sessions, where clients can receive personalized instructions and real-time feedback, will drive accountability and spark motivation. Video calls are hosted in-app, removing the need for another software, accessible from phone, tablet, and desktop.
Monetizing video training
While these new features will undoubtedly shake up online programs, they’ll also change the way trainers and studios structure their businesses and monetize services, providing a new source of revenue. As the industry continues to reel
With thousands of gyms across the country forced to close during the pandemic, there’s been an unprecedented opportunity for fitness companies pitching an at-home solution. This moment has propelled public companies like Peloton to stratospheric highs — its market cap is about to eclipse $40 billion — but it has also pushed venture capitalists toward plenty of deals in the fitness space.
Future launched with a bold sell for consumers: a $150 per month subscription app that virtually teamed users with a real-life fitness coach. Leaning on the health-tracking capabilities of the Apple Watch, the startup has been aiming to build a platform that teams motivation, accountability and fitness insights.
Close to 18 months after announcing a Series A led by Kleiner Perkins, the startup tells TechCrunch they’ve closed a $24 million Series B led by Trustbridge Partners, with Caffeinated Capital and Kleiner Perkins participating again.
Amid the at-home fitness boom, Future has seen major growth of its own. CEO Rishi Mandal says that the company’s growth rate has tripled in recent months as thousands of gyms closed their doors. He says shelter-in-place has merely accelerated an ongoing shift toward tech-forward fitness services that can help busy users find time during their day to exercise.
”The operating thesis of the company is that modern life is inherently crazy not just during pandemic times but in normal times,” Mandal says. “The idea of having a set routine is a complete fallacy.”
At $149 per month, Future isn’t aiming for mass market appeal the same way other digital fitness programs being produced by Peloton, Fitbit or Apple are. It seems to be more squarely aimed at users who could be a candidate for getting a personal trainer but might not be ready to make the investment or don’t need the guided instruction so much as they need general guidelines and some accountability.
As the startup closes on more funding, the team has big goals to expand its network. Mandal aims to have 1,000 coaches on the Future platform by this time next year. Reaching new scales could give the service a chance to tackle new challenges. Mandal sees opportunities for Future to expand its coaching services beyond fitness as it grows, “There’s a real opportunity to help people with all aspects of their health.”