Health and fitness apps are winning the Covid-19 era, thanks to closed gyms. But a certain kind of health and fitness app is winning mobile, according to a new report from Apptopia.
“Six out of ten of the top Health & Fitness apps are apps that offer video workouts or video-guided exercises,” Apptopia says. “If non-workout apps like Calm, Headspace, and Flo were not included here, the ratio of video to non-video fitness apps would be even greater.”
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Without those wellness apps, six of the top seven fitness apps include video components. Which says something about fitness in the Coronavirus era.
The top 10 health and fitness apps in the U.S. by downloads in the first half of 2020, according to Apptopia, are:
- Calm: 8.6 million installs
- Fitbit: 4.8 million installs
- MyFitnessPal: 3.9 million installs
- Headspace: 3.8 million installs
- Flo: 3.6 million installs
- Muscle Booster Workout: 3.4 million installs
- BetterMe: 3.2 million installs
- Fitness Coach: 2.9 million installs
- Samsung Health: 2.8 million installs
- Home Workout – No Equipment: 2.7 million installs
Video workout apps got 65% more downloads than non-video-based workout apps, Apptopia says. What’s more, they had almost 40% more daily active users, and generated 15% more revenue.
The United States led the world in fitness and health app installs so far in 2020, with 146% more app downloads than India, and almost 300% more than Brazil or Russia. 64% of us are spending more time in fitness apps than we were last year, according to the report.
One caveat about this data: Chinese mobile app installs are typically not well-represented in mobile analytics companies’ data, since Google Play is not available in China, and many Chinese consumers install apps from a wide range of mobile app stores.
When you just look at video fitness apps, Fitbit’s app is a clear winner.
The Fitbit app has the most installs, the highest number of daily active users, and ranks fourth in in-app purchase revenue at $4.4 million, according to Apptopia. Video is a core part of the Fitbit app, which also has a premium version.
Fitbit is about to experience increased competition, however, as Amazon has started a paid subscription health service paired with its Halo Band and Apple has announced Fitness+, which will include personalized workouts and recommendations in nine categories and “world-class trainers.”
It’s always a good time to be fit.
And while now appears to be a particularly bad time to be an in-person gym, it also seems to be a good time to have a next-generation video-based fitness app.
The full report is available here.
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I’m a simple man. I like my coffee black, my whisky neat and my workouts free of superfluous distractions. I’ve never cared much for the marriage of app-based technology and strength training. I don’t even like listening to music while exercising. I prefer to focus on the task at hand rather than trick my brain into thinking it’s having a good time.
But resistance to technology’s pull is futile. Even old-school gym culture has been seduced. Check out the Google Play store and you’ll find apps to analyze lifting form, apps to measure bar speed, even apps that count your reps. In certain situations, I can see some value: If you’re into Olympic lifting, where speed and explosiveness take a back seat only to form and technique, then knowing how fast that barbell flies off the floor is important. For everyone else? Not so much.
This is not to say I have no room in my heart for health and fitness apps. A few have become essential to either my own well-being or that of my clients. These are ones that help with stress management, behaviour change and nutrition – each an important aspect of health that enhance the results promised by a steady diet of strength training.
It’s good sense to ensure your mental muscles get the TLC they deserve. Plenty of science-backed evidence supports the many benefits of simply sitting still with the unquiet mind, and over the years I’ve dabbled with all sorts of meditation programs. My favourite is Waking Up, a subscription-based app created by neuroscientist, author and podcast star Sam Harris.
I love it for many reasons. Number one is, the default length of the daily meditation is 10 minutes. Everyone has 10 minutes to spare, I don’t care how busy your schedule is. Next, the program begins with a 28-day introductory course to help newbies. And, finally, the paid version offers a much deeper and more beneficial experience, but if you’re not ready to drop $100 for an annual subscription, free memberships are offered on a request basis, with 100 per cent being honoured.
The myth of motivation (or, what we mistakenly understand motivation to be) is responsible for more failed attempts at getting fit than anything else. After the initial enthusiasm of taking charge of your health fades – and believe me, it will fade – all you’re left with is yourself. This is why it’s so important to cultivate genuine behaviour change: Once you rewire your brain to actually value a process, you no longer have to channel artificial means to psych yourself up.
Enter Carrot Rewards. The premise couldn’t be more basic: Give people a financial incentive to make healthy decisions and that behaviour will eventually become automatic. Hit your daily step goal? You get a reward!
At its peak popularity, this Canadian-made app had more than one
- Zoom is introducing OnZoom, a new way to host events — free and paid — using the popular videoconferencing tool.
- Zoom has come to be used to host all kinds of events amid the pandemic, from board meetings and conferences to fitness classes and concerts. The new OnZoom platform includes the ability to charge for tickets, as well as a directory of public event listings.
- Zoom is also launching a new kind of app integration, called a Zapp, that can bring information from productivity tools like Dropbox, Slack, or Asana directly into a video chat.
- Facebook launched its own features for paid videoconferencing events over the summer.
- Visit Business Insider’s homepage for more stories.
As the pandemic drags on, Zoom is releasing a new way to host online events — importantly, now including paid events — as well as new types of apps that integrate outside business and productivity tools like Slack, Dropbox, and Asana directly into Zoom meetings, the company announced Wednesday.
Zoom has become a household name amid shelter in place and social distancing mandates, with users turning to the videoconferencing app to host events from board meetings and conferences to yoga classes and concerts. It’s led Zoom’s business to skyrocket, but also forced the company to rethink its ambitions beyond its original enterprise approach.
The online event platform, called OnZoom, adds features to Zoom that make it easier to host online events — notably, by allowing event organizers to sell tickets for paid events on Zoom, thanks to an integration with PayPal. There will also be an event marketplace, where people can find and sign up for public events, free and paid.
At launch, the events platform is only available to US users, but will be available more globally next year. There’s no additional fee for paid users to try out OnZoom through the end of 2020, but Zoom says that it plans to revisit the possibility of taking a cut of ticket sales next year.
Notably, Facebook announced something similar earlier this year, allowing businesses, creators, educators and media publishers to host paid events on Facebook Live or its Messenger Rooms app. Facebook has said it won’t collect fees from tickets sales until at least August 2021.
The catch is that you will have to be a paid Zoom user to set up events with OnZoom, with a capacity ranging from 100 attendees, up to 1,000 for enterprise users. For anything larger, users can livestream the event with a Zoom Webinar license.
The company bills it as being well-suited for other companies to host their own conferences, for fitness instructors to hold paid lessons, for nonprofits to set up fundraising events and many other use cases.
The company also promises that OnZoom will have security features built in, allowing hosts to monitor and moderate attendee behavior, as well as a system for users to report their fellow attendees.
Earlier this year, Zoom became known for so-called “Zoom-bombing,” when uninvited guests would crash a meeting and display