Search Engine Optimization is a critical component of any digital marketing strategy.
It is simply the process of improving the volume or quality of traffic to your website from search engines from the natural or “organic” search results.
It’s all about making sure that your website gets found by potential customers when they are using the search engines to look for your products or services.
Why are high search rankings Important?
Ranking highly in the search engine results pages has become very important since we know from observation that over 90% of the visits to websites come from only the first page of the search engine results.
That means that if there are 1000 people a day looking for your red widgets shop and your website is on Page 2, you will see very little of that traffic.
A page 1 ranking can literally mean the difference between a business that gets found, gets customers and sales and a business that closes its doors.
Two Key Elements for Success
The two key elements for achieving high rankings are On Page and Off Page factors. Understanding both is critical to securing high organic search results listings.
This is because the search engines look at both types of factors to help them determine what to rank your website pages for and where to rank them
On Page Factors
On Page factors are all aspects of your website content that are completely under your control.
These factors include the page titles, the page description, or meta description as well as the headings, website content and how the pages are all linked together.
These on page factors are critical to helping the search engines understand what your pages are about and what keywords the pages should be ranked for.
In a low competition marketplace, often simply getting the on page factors right can result in your website getting high search results for specific keywords quite easily.
However this is the place where most of the mistakes are made.
Off Page Factors
The second element that the search engines use to rank your website pages are the Off Page factors. Off Page factors are those elements that you only have moderate control over and they include such things as the age of your website and most importantly the number and quality of incoming links your website has.
The search engines and Google in particular relies the number and quality of links pointing to your website to help guide them as to how high they should rank your website.
The general idea is that if lots of great quality websites are linking to you then your website content must be more valuable and relevant to a searcher and hence you will get ranked higher.
To secure high organic search results you need to make sure you get both the on page factors and off page factors right, and working together.
How to Make sure you Get these two Elements Right
Implementing an seo in Houston campaign …