general

Saving My Head from Baldness

One thing that I hoped would never happen to me suddenly did. I noticed after getting out of the shower one day that the top of my head was looking a little thin. I was afraid that my hair was starting to fall out and looked at different ways to counter act it, outside of getting hair plugs or some kind of hair transplant. I found out that Propecia Finasteride is a great product for preventing hair loss, so I got my hands on some as soon as I could.

Most people my age shift into the bald phase when they start to lose their hair. They figure that they won’t look good at all with thinning or lost hair, so they just shave it all off and go completely bald. While the bald look works for some, I don’t think it’s for me.…

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general

Feeling Like a Younger Man

Ever since turning 40, things have been different for me in the bedroom. My wife and I used to have the most amazing times in bed, but things weren’t as fun as before. I didn’t have the same amount of energy that I did when when first got married. It was like I was a sluggish old man who was trying to satisfy a young woman. I didn’t know what to do, and my wife suggested that I try something like Cialis from the Ciali365 store. I thought about it for a long time and decided that my wife was right, so I ordered some of the product.

I was a little nervous about trying Cialis, because I didn’t know how it would affect me.…

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general

My Computer is a Real Mess

Of course I let Shell use my laptop a lot, she is over to my place a lot and I like that a lot. I did not like that she ended up getting some really horrendous malware the other day. Apparently she was on the web looking for some cheap careprost, which is a real mystery to me to be honest. I had not a single clue what she meant, but that is apparently some substance which you put on your eyelashes to make them seem thicker or fuller or whatever. I looked at her eyelashes and tried to figure out if they looked different than usual. She got mad at me for not knowing, but I honestly had not ever really focused on that.…

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general

I Never Thought I’d Have Full Eyelashes

I have never had thick and full eyelashes. It was something I always wanted, but I found that it was something that I would probably not get. At least, that used to be my attitude. I am not the only one in my family with this problem, so I was really surprised to see my cousin with nice thick lashes not long ago. They did not look fake at all, but I knew they had to be. That is why I was surprised when she told me that she had been using Careprost, an eye drop product that was recommended to her by a friend she knows.

I was mostly impressed because they looked so natural on her, which is why I was surprised to find out that they were. They were not attached in any way at all. All she does is use eye drops, and those thick luscious lashes are the result.…

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health

Coronavirus-Related Hospitalizations Keep Rising – WSJ.com

The number of people hospitalized in the U.S. with Covid-19 climbed to 44,212 Tuesday, the highest number of patients since Aug. 15, according to data from the Covid Tracking Project.

The increasing number of patients poses a challenge for some hospitals struggling with staffing shortages and increased capacity. Rising hospitalizations in places such as Idaho, Utah, Montana and El Paso, Texas, and other indicators of the virus’s spread have prompted officials to implement stricter restrictions in recent days.

More than 1,000 people were hospitalized in New Jersey on Tuesday, the highest number since early July. Officials in Newark this week imposed new restrictions on bars and restaurants, as well as other businesses, as the testing positivity rate there climbs.

Hard-hit Wisconsin set another record Tuesday with 1,385 people with Covid-19 in hospitals, 339 of whom were being treated in intensive-care units, according to the Wisconsin Hospital Association. Officials there opened a field hospital earlier this month to accommodate the growing number of patients.

Hospitalizations are a lagging indicator of the virus’ spread, epidemiologists say.

In Montana, the soaring numbers of Covid-19 cases have pushed the state’s largest hospitals to capacity as officials there grapple with uneven enforcement of the state’s mask mandate, said Jim Murphy, administrator of the state’s Communicable Disease and Laboratory Services Division.

“We have a limited number of tools to try to control the spread of this,” Mr. Murphy said. “Some were more aggressive than others and we do think that has made an impact.”

The state in mid-July required masks indoors at businesses, government offices and large outdoor activities without social distancing. The state last week went to court to enforce the July directives at five businesses where investigations found repeated violations, said Raph Graybill, chief legal council for the Montana governor.

Counties with younger populations have not seen the same rise in hospitalizations as those with older residents, who are at greater risk from the new virus, Mr. Murphy said. In Yellowstone County, home to Billings, Mont., the median age of Covid-19 cases in early October was nearly a decade older than Gallatin County, home to Montana State University, he said.

The Billings Clinic’s flagship hospital, located in Yellowstone County, is transferring patients to smaller, rural hospitals to create more room as Covid-19 hospitalizations increase.

Across Montana, 350 people were hospitalized with Covid-19 Tuesday, Covid Tracking Project data show. The seven-day average for hospitalizations is up more than 120% since the start of the month.

Hospitals are better positioned now to manage surges than earlier in the pandemic, said health-care workers and executives.

Utah’s latest Covid-19 surge is its largest in the pandemic, but doctors have the advantage of experience gained in prior waves as hospitalizations again climb, said Eddie Stenehjem, an infectious disease doctor with Intermountain Healthcare, the state’s largest hospital system.

Doctors employ new strategies to delay or avoid placing some critically ill patients on ventilators, he said. Some drugs to treat Covid-19 drugs are also now available, which was not the case

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health

In the US, a patchwork of policies persist

As the United States’ Covid-19 infection rate hits an all-time high, calls are growing for a nationwide mask mandate to replace the current patchwork of state regulations.

One person who’s yet to be convinced, however, is President Donald Trump, who has consistently stressed treatments and future vaccines as the means to end the pandemic.

Trump also mocks his rival in next week’s presidential election, Joe Biden, for favoring nationwide masking, and accuses the Democrat of wanting to return Americans to lockdown. 

To date, 33 of the 50 US states, as well as the capital Washington and island of Puerto Rico, have imposed mandates. 

In the other 17, it’s been left to local jurisdictions, like cities, towns and counties to decide for themselves.

This in turn has created what researchers refer to as “natural experiments,” whereby places that have similar make-ups but differ on their mask policies can be compared.

Take Kansas, where the governor imposed a mask order in July but individual counties could opt-out. 

The result was that only 20 of 105 counties actually made masks mandatory — and in those areas,  the infection rate fell by 50 percent compared to counties where there weren’t such orders, according to researchers at the University of Kansas.

The problem with this method, which was also used in Texas and Oklahoma, is that it does not take into account the other behavior measures that often accompany mask orders, such as bar closures.

A study published in the journal Health Affairs used statistical methods to control for these variables, and found that mask orders in the springtime alone prevented between 230,000-400,000 cases by May 22.

An epidemiological model from the University of Washington published recently in Nature even estimates that 130,000 deaths could be avoided by the end of February if 95 percent of the population wear a mask in the presence of other people.

– Silent majority –

Scott Gottlieb, a former commissioner of the Food and Drug Administration, penned an op-ed in the Wall Street Journal on Sunday titled “Winter Is Coming: Time for a Mask Mandate.”

He argued for an order lasting two months, noting that “it’s easier to wear a mask in the winter than the summer.”

Anthony Fauci, the country’s top infectious disease official, has for months been making the case for “low tech” solutions against the virus — masks, physical distancing and gathering outdoors rather than inside.

The subject is actually considerably less controversial than what the political debates that dominate the news cycle and the constant spread of disinformation on social media might seem to indicate.

The vast majority of Americans already cover their faces: 78 percent in April and 89 percent by June, according to self-reported surveys carried out by the Centers for Disease Control and Prevention (CDC). 

More recent polls show similar numbers.

But when the infection rate is soaring as high as it is, even a small fraction of people who don’t mask are enough to sustain the spread.

And among

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fitness

24 Hour Fitness COO touts COVID-19 protocols; asks California leaders to ease restrictions

24 Hour Fitness Chief Operating Officer Karl Sanft gave state and local officials a guided tour of the chain’s downtown Sacramento location Wednesday, highlighting the facility’s COVID-19 provisions while asking policymakers to consider easing capacity restrictions.

Mayor Darrell Steinberg asked questions of Sanft and his staff as they made their way through the 48,000-square-foot facility, which is next to Golden 1 Center in the Downtown Commons. City Council members Angelique Ashby and Eric Guerra, Assemblyman Jim Cooper and Danielle Stumpf from the California Department of Health and Human Services also participated in the tour.

“It’s more important than ever to take care of your physical health and your mental health,” Steinberg said. “I’ve said oftentimes over the past seven or eight months that COVID-19 is the pandemic, but mental health and mental illness might be the epidemic because this has been an extraordinarily difficult time for people.”

Sanft said 24 Hour Fitness is adapting after its industry and so many others were decimated by the coronavirus pandemic. He noted the company has closed more than 140 gyms since filing for Chapter 11 bankruptcy is June, including the Carmichael location on Arden Way.

“The impact to the business has been tragic,” Sanft said. “… The impact on our team members and members alike has been nothing short of tragic.”

Sanft said protocols put in place at 24 Hour Fitness locations have been effective. He pointed to the fitness center’s touchless check-in system, social distancing measures and safety-first approach to reopening amid the pandemic. General manager Tony Cigliutti said staff and members undergo temperature checks and health screenings before entering the facility. Masks are required at all times and areas including the swimming pool, steam room and sauna are closed.

The downtown location is currently limited to a capacity of 102 members under red-tier restrictions, 10% of the building’s normal capacity. Sanft is asking state and local leaders to increase that number to 25%, saying the building is big enough to safely accommodate 250 members while maintaining proper social distancing.

“We believe that we can operate at higher levels of occupancy,” Sanft said. “Our request, candidly, is 25%” within the red tier.

24 Hour Fitness provided data showing nearly 9.5 million people have checked in at 24 Hour Fitness locations across the country since the pandemic began in March. From June 12 to Oct. 15, 44 employees and 38 members of 24 Hour Fitness tested positive for COVID-19, but none of those cases were contracted at 24 Hour Fitness facilities, the company said.

“What’s really interesting about the fitness industry is, unlike many other businesses, everybody checks in,” Sanft said. “So it’s really simple for us to not only know who was here, but know who was here at the same time.

“Contact tracing is very easy for us to do. Across the clubs that we operate in the 13 states where we do business, we have yet to have a COVID case be traced back to one of our clubs,

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health

Anchorage officials say city on ‘dangerous path’

ANCHORAGE, Alaska — Officials in Anchorage, Alaska, say the city is on a “dangerous path” as coronavirus cases rise and are urging people to avoid gatherings and follow orders to wear masks in public.

Acting Mayor Austin Quinn-Davidson says she has been meeting with business leaders, health officials and others to make decisions that protect health but also impose minimal restrictions so businesses can stay open.

The mayor says that “none of us wants another hunker-down” order.

The city’s health director says that after months of dealing with the pandemic, some people may have let down their guard. She says people should stay home except to get food, exercise outside or go to work. She says it is important to wear masks and social distance in public and to avoid contact with those at higher risk for severe illness.

__


HERE’S WHAT YOU NEED TO KNOW ABOUT THE VIRUS OUTBREAK:

— US plans to buy initial antibody doses from Eli Lilly

— Task force member Giroir: Cases, hospitalizations, deaths up in US – not just testing

— President Emmanuel Macron announces second national lockdown in France starting Friday. German officials agreed four-week partial lockdown.

— Belgium and Czech Republic top Europe’s highest number of coronavirus cases per 100,000 citizens, ahead of hotbeds France and Spain.

— Love blossoms amid pandemic for two TikTok creators in Los Angeles, using goofy dance videos, heartfelt vlogs and affirmations.

___

— Follow AP’s coronavirus pandemic coverage at http://apnews.com/VirusOutbreak and https://apnews.com/UnderstandingtheOutbreak

___

HERE’S WHAT ELSE IS HAPPENING:

MINNEAPOLIS — Minnesota health officials are warning against traditional Halloween festivities amid the recent rise in coronavirus cases statewide.

Officials say that instead of traditional trick-or-treating and indoor haunted houses, people should look to lower risk activities like carving pumpkins and decorating homes or holding virtual gatherings.

he state’s infectious diseases director said Wednesday that warmer weather this weekend may encourage outdoor gatherings, but cautioned against disregarding health guidelines with virus infections rising steadily.

Officials reported 1,916 new coronavirus cases and 19 new COVID-19 deaths. Daily case counts statewide have exceeded 2,000 three times in the past two weeks, and the state has reported more than 1,000 new daily cases for the last 21 days.

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DES MOINES, Iowa — Medical professionals in Iowa are expressing concerns that a surge in coronavirus infections and hospitalizations could overwhelm medical facilities if no action is taken to slow the virus’ spread.

Hospitals had 596 coronavirus patients Wednesday, the highest number so far for the state. The 113 patients admitted in the past 24 hours also was the most since the virus surfaced in Iowa last March.

Doctors and hospital officials say they are talking about how to transfer COVID-19 patients between hospitals and enacting surge plans that could turn non-hospital facilities into spots to handle any overflow.

One hospital CEO said that “what we know is if the last four weeks are indicative of what happens over the next four weeks, we will have the system overwhelmed.”

___

WELLINGTON, New

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fitness

Meet The US-Based Fitness Brand Using Data To Design The Perfect Workouts

US-based fitness brand P.volve has designed its workout programmes so they can be done anywhere. And behind all of the training is a simple idea: workouts should translate to real-life movements. Why should we go to the gym and move our bodies in a way we never do in our daily life? Despite a hugely varied repertoire of classes and streaming workouts, don’t expect to see any burpees or old-fashioned crunches. The goal is to work with your body not against it. It’s all about toning, lengthening and developing long and lean muscles. And many of the workouts are designed for busy schedules, with no shortage of high-intensity classes lasting 10, 20 or 30 minutes. But what really makes P.volve different is its well-targeted equipment range, much of which tucks neatly into a suitcase or weekend bag.

Tell me about the new LA studio and what you were looking to achieve? What about the Chicago studio?

Rachel Katzman, CEO and co-founder of P.Volve: Because we’ve built this global streaming community since day one, we have been able to connect with our members around the world and understand exactly what they want. Immediately after opening our New York studio, we knew Chicago would be the next market for us, given our streamer base there. Because of the pandemic, opening in Chicago last month in the West Loop neighborhood was all about providing a support system and wellness community for Chicago citizens, with safety, of course, at the forefront. Hosting both limited-capacity indoor classes, as well as classes on the sidewalk outside our studio really has been amazing.

In today’s world, we know that people want a hybrid approach to fitness—workout in-studio with their close friends and accountability partners, stream from home for a quick 15-minute burn when their schedule is tight, and have the option to train privately. And that’s what we strive to do at P.volve.

How has the virus changed the way P.volve runs its business and classes? Do you think these will be permanent changes? We had to follow all of the guidelines and shut down our NYC studio and production studio in March—but we knew that we couldn’t stop producing fresh content, especially given how many people were now stuck at home and facing challenges on finding ways to move.

We sent all of our trainers tripods and lighting equipment, so they could easily produce videos from their homes. We produced content for our 0n-demand platform but then also released free content on our Instagram channel daily, so that anyone had access to ways to workout from home—even if they weren’t already a member with us. We also quickly launched a seven-day reset program, which included nutritional tips.

We’ve always been a data-obsessed company, but now more than ever, we are really listening and watching what specific content people want. We spend countless hours a week watching our members and our trial participants,

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health

3 More Elderly Residents Die

CONCORD, NH — Three more Granite Staters have died due to or related to COVID-19, according to state health officials.

Two men lived in Merrimack County and were over the age of 60 while a woman from Hillsborough County over 60 also died.

Another 113 people tested positive for coronavirus including 10 children with more than half being female. About half of the new tests were polymerase chain reaction tests while the others were antigen tests. The positive test results were found after the state collected nearly 8,700 test results Tuesday, other specimen totals upgraded, and 746 tests pending, for a positivity rate of 1.1 percent Wednesday.

“There are now 1,034 current COVID-19 cases diagnosed in New Hampshire,” the State Joint Information Center said. “Of those with complete risk information, most of the cases have had close contact with a person with a confirmed COVID-19 diagnosis.”

Twenty-seven of the new cases live in Rockingham County while 19 reside in Merrimack County, 14 live in Hillsborough County outside of Manchester and Nashua, and four live in Nashua. A number of cases are still under investigation.

Four of the new positive tests required hospitalization with 29 individuals still accessing more extensive care.

The state also announced that 9,129 people have recovered from the virus.

More than 336,000 people in New Hampshire have been tested for the coronavirus while 4,550 residents are under public health monitoring.

Editor’s note: Due to technical issues with the state’s website, more information, including school data, was not available for this report.

ALSO READ:

Stop The Spread Of COVID-19

The COVID-19 virus is spread through respiratory droplets, usually through coughing and sneezing, and exposure to others who are sick or might be showing symptoms.

Health officials emphasize residents should follow these recommendations:

  • Avoid any domestic and international travel, especially on public transportation such as buses, trains, and airplanes.

  • Practice social distancing. Stay at least 6 feet from other people, including distancing while in waiting areas or lines.

  • When you can’t practice 6 feet of social distancing, wear a face covering.

  • Anyone who is told to self-quarantine and stay at home due to exposure to a person with confirmed or suspected case of COVID-19 needs to stay home and not go out into public places.

  • If you are 60 years or older or have chronic and underlying health conditions, you need to stay home and not go out.

  • Avoid gatherings of 10 people or more.

  • Employers should work from home as much as possible.

  • There is increasing evidence that the virus can survive for hours or possibly days on surfaces. People should clean frequently touched surfaces, including door handles, grocery carts and grocery basket handles, etc.

Take the same precautions as you would if you were sick:

  • Stay home and avoid public places.

  • Wear a face covering.

  • Cover mouth and nose when coughing and sneezing.

  • Wash hands frequently.

  • Disinfect frequently touched surfaces.

More information from the New Hampshire Department of Health and Human Services about coronavirus can

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health

State and local leaders order new restrictions amid autumn’s coronavirus surge

In Massachusetts, a spike in cases prompted Boston Public Schools to suspend in-person learning last week, and it has forced more than a dozen smaller cities and towns labeled “high-risk” to close businesses, including theaters and roller rinks, and reduce capacity at gyms, libraries and museums.

Rhode Island Gov. Gina Raimondo (D) said at a weekly briefing Wednesday that she would announce new restrictions Friday.

“We’re in a bad place,” Raimondo said. “It’s more than a wake-up call, really, for every single one of us to ask ourselves, ‘What am I going to do differently?’ ”

One forecast published Wednesday, by modelers at Children’s Hospital of Philadelphia, warned that the virus is spreading at exponential rates across at least half of the states and that only Hawaii will not see a rise in hospitalizations during the next four weeks.

“Exponential growth is like what we saw in March and April, and we are now seeing that in half the states in the country,” said David Rubin, director of the hospital’s PolicyLab. “This is like a tidal wave.”

Resistance persists to anything resembling the shutdowns imposed during the frightening viral assault in March and April. But the Children’s Hospital researchers say the trends in infections could soon force many schools, particularly those serving older students, to revert to remote learning until the fall wave passes.

A federal government briefing document circulated to top officials and obtained by The Washington Post rates the 3,141 counties in the country by levels of “concern” and suggests it would be theoretically possible to travel from the Canada border all the way to northern Mississippi without exiting a “sustained hotspot” county.

Another forecast, updated Oct. 22 by the University of Washington’s Institute for Health Metrics and Evaluation, projected that by Nov. 11, the country would once again surpass 1,000 deaths a day from covid-19, the disease caused by the coronavirus. That same projection said the country would exceed 2,000 daily deaths Dec. 28. Those numbers are slightly less grim than the models projected in September, but they still envision close to 400,000 cumulative deaths from the virus by Feb. 1.

Such models are not predictions so much as ways of framing the likely trajectory of the pandemic, assisting the planning of the medical community and government leaders. Infectious-disease experts say the future of the pandemic is not fixed, and human behavior is the key variable.

But the models also show the current rates of infection, already at record levels — averaging above 70,000 newly confirmed cases a day and sometimes rising higher — are likely to increase. Infections are a leading indicator of a likely rise in hospitalizations and deaths.

“It will get progressively worse,” said Christopher Murray, director of the University of Washington institute. “Look at Europe. Europe is about four weeks ahead of us.”

That continent has seen such a dramatic new wave of infections and hospitalizations that many countries are imposing restrictions and mandates to wear facial coverings.

The pandemic is showing clear

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medicine

When modern medicine flounders, should traditional healers fill the void?

A practitioner of traditional healing dries medicinal plants and herbs in her courtyard. Photo by: Bioversity International / B. Sthapit / CC BY-NC-ND

KATHMANDU, Nepal — In 2004, Dr. Robin Basnet was the first medical doctor to be stationed at a remote health care center in the Solukhumbu district of Nepal where Mt. Everest stands tall.

A civil war was still raging across the country as Basnet arrived by foot in a community where the only source of communication was a single solar telephone line.

“When I first arrived, I was taken as an alien by the community. I tried to teach them the importance of modern medicine, but they didn’t believe in me,” said Basnet, who is now chief urosurgeon consultant for the Nepal government.

“While I was only seeing a few patients per day at the health center, the local faith healers would be busy all day. After trying for a few months in vain, I learned I would not be able to change society and their beliefs.”

COVID-19 and the limits of modern medicine

Fast-forward to 2020 and the world is grappling with a pandemic that has infected more than 42 million and killed over 1 million. As communities try their best to protect themselves from the virus and scientists scramble to develop a vaccine, poignant questions have been raised about how medically trained health care workers can better work with traditional healers, and how alternative knowledge and practices can be incorporated into the mainstream system.

Biases in health care affect workers everywhere

Modern medicine inherits a long history of racism, the effects of which can still be felt today. Why are global health norms still too white?

Can traditional healers and health care workers come together to help limit the spread of COVID-19? More broadly, how can they work together to deliver modern public health interventions that respect culture, beliefs, and traditions? How can communities’ trust in traditional healers be leveraged to tackle other pressing public health problems?

Basnet knew that if he was going to bring modern medicine to the community he would have to work with the faith healers themselves. He needed to gain their trust and respect and, in doing so, the community’s. He explained to the faith healers he was not there to steal their bread and butter nor was he there to quell their important work; rather, he wanted them to all work together with the same goal in mind: to improve people’s health.

“I somehow convinced them to carry on with their practice, but along with that, that they could help distribute oral rehydration solution, or ORS, to patients with diarrhea, deworm the children, help with immunization programs and inform pregnant women to visit the health center for antenatal check-ups,” he said. “Luckily I got support from them and slowly started getting patients to the health center.”

“While I was only seeing a few patients per day at the health center, the local faith healers would be busy all day.

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fitness

24 Hour Fitness wants California to ease COVID restrictions

24 Hour Fitness Chief Operating Officer Karl Sanft gave state and local officials a guided tour of the chain’s downtown Sacramento location Wednesday, highlighting the facility’s COVID-19 provisions while asking policymakers to consider easing capacity restrictions.

Mayor Darrell Steinberg asked questions of Sanft and his staff as they made their way through the 48,000-square-foot facility, which is next to Golden 1 Center in the Downtown Commons. City Council members Angelique Ashby and Eric Guerra, Assemblyman Jim Cooper and Danielle Stumpf from the California Department of Health and Human Services also participated in the tour.

“It’s more important than ever to take care of your physical health and your mental health,” Steinberg said. “I’ve said oftentimes over the past seven or eight months that COVID-19 is the pandemic, but mental health and mental illness might be the epidemic because this has been an extraordinarily difficult time for people.”

Sanft said 24 Hour Fitness is adapting after its industry and so many others were decimated by the coronavirus pandemic. He noted the company has closed more than 140 gyms since filing for Chapter 11 bankruptcy is June, including the Carmichael location on Arden Way.

“The impact to the business has been tragic,” Sanft said. “… The impact on our team members and members alike has been nothing short of tragic.”

Sanft said protocols put in place at 24 Hour Fitness locations have been effective. He pointed to the fitness center’s touchless check-in system, social distancing measures and safety-first approach to reopening amid the pandemic. General manager Tony Cigliutti said staff and members undergo temperature checks and health screenings before entering the facility. Masks are required at all times and areas including the swimming pool, steam room and sauna are closed.

The downtown location is currently limited to a capacity of 102 members under red-tier restrictions, 10% of the building’s normal capacity. Sanft is asking state and local leaders to increase that number to 25%, saying the building is big enough to safely accommodate 250 members while maintaining proper social distancing.

“We believe that we can operate at higher levels of occupancy,” Sanft said. “Our request, candidly, is 25%” within the red tier.

24 Hour Fitness provided data showing nearly 9.5 million people have checked in at 24 Hour Fitness locations across the country since the pandemic began in March. From June 12 to Oct. 15, 44 employees and 38 members of 24 Hour Fitness tested positive for COVID-19, but none of those cases were contracted at 24 Hour Fitness facilities, the company said.

“What’s really interesting about the fitness industry is, unlike many other businesses, everybody checks in,” Sanft said. “So it’s really simple for us to not only know who was here, but know who was here at the same time.

“Contact tracing is very easy for us to do. Across the clubs that we operate in the 13 states where we do business, we have yet to have a COVID case be traced back to one of our clubs, so

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fitness

YoPro targets fitness fanatics with familiar faces

Danone’s high protein yogurt, YoPro, is sending the message to athletes and fitness fanatics that everything adds up, with a high intensity campaign from Emotive.

The campaign film features fitness and sporting personalities Andrew Papadopoulos, Kahn Porter, Abbie Taddeo, Xavier Cook and Ellia Green, who were selected and procured by Lampoon Group. The social media and PR agency also worked with Emotive on the influencer campaign that will support the films.

YoPro brand manager, Xavier Gonzalez, said the campaign had to directly target the brand’s key audience.

“We are thrilled to be launching ‘Every millimetre matters’. YoPro’s delicious high protein and no added sugar range has been developed for our core audience of pro-am athletes and fitness enthusiasts as a no compromise pre, during or post work out snack to help them on their journey to reaching their performance goals,” he said.

ADVERTISEMENT

The ‘Every millimetre matters’ campaign film will be cut down to 60 and 30 second spots, and will run across digital channels and social media.

“Brands love to overclaim,” said Emotive’s managing partner and head of strategy, Michael Hogg.

“With YoPro, we know a yoghurt probably isn’t going to be the difference between achieving your performance goals or not.”

“But as another little thing that can help you get closer by providing the superior protein you need, when you need it, why wouldn’t you?”

At the start of the pandemic, YoPro jumped on board the call for at-home workout programs, launching a free 66-day fitness challenge that featured some of Australia’s best athletes and consisted of over 100 pieces of content.

Credits

Client: YoPRO
Head of Marketing: Blanca Carbonell
Brand Manager: Xavier Gonzalez

Creative Agency and Production: Emotive
CEO: Simon Joyce
Managing Partner & Head of Strategy: Michael Hogg
Business Director: Marshall Campbell
Creative Director: Zane Pearson
Senior Creative & Director: Rory Pearson
Junior Copywriter: Cameron Burnett
Junior Art Director: Jackson Tate
Executive Producer: Hayley Ritz-Pelling
Producer: Michael Hollis
Production Manager: Alex Bray
Studio Manager: Rebecca Love-Williams
Editor: Tim Chivers and Spencer Austad
Designer: Tim Evans
DOP: Campbell Brown
Steadicam: Justin Besser

Sound design: Electric Sheep
Senior Sound Designer: Joe Mount
Executive Producer: Kate Stenhouse

Distribution: Emotive
Head of Distribution & Analysis: Jamie Crick

Social Media & PR Agency: Lampoon Group
CEO: Josh White
Social Account Director: Lauren Houghton
Social Account Manager: Liz Van Oyen
Talent & Partnerships Manager: Millie Dawson
Public Relations Manager: Emily Simons

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